Energy drinks market in China: Red Bull leads whilst local brands are catching up
According to China’s General Administration of Quality Supervision and Standardization Administration, energy drinks are classified as “drinks with other special functions” as they contain caffeine, taurine, and sugar, together with other ingredients such as guarana, yerba mate, and B vitamins. Energy drinks that contain taurine are not traditional Chinese drinks, but they are gaining popularity […]
Sportswear industry in China: Athleisure blazing a new category in luxury fashion lines
Sportswear industry in China. Athleisure combines the words athletics and leisure. This term refers to the global fashion trend of sportswear clothing designed for workouts which can be worn in non-athletic settings like during work, casual or even social occasions. With the athleisure trend gaining popularity worldwide, consumers started to recognize that sportswear can be […]
The market for sport clothes in China
The market for sport clothes is extremely competitive in China The market for sport clothes in China has been expanding at a rate of 6.5% for the past years. The main players in the market are both foreign and domestic companies, what makes competition fiercer. Domestic producers need to compete with foreign brands, such as […]