Posts Tagged "sportswear in china"

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Near collapse, price war, buying FILA & Wilson. ANTA’s evolution
03Sep

Near collapse, price war, buying FILA & Wilson. ANTA’s evolution

ANTA, founded in 1991 by Ding Shi Zhong, is the world’s third largest sportswear company by  market capitalization. In 2007 ANTA was listed on the Hong Kong stock exchange. It has a sixth of the Chinese sportswear market, but revenues have grown by 40% in each of the past two years, double the rate of […]

China Paradigm transcript #96: The reality of brand building in China’s golf industry
08Jun

China Paradigm transcript #96: The reality of brand building in China’s golf industry

Find here the China paradigm episode 96. In this interview, with Guillaume Sergent, founder and CEO at Ailion Golf, you will discover the paradox of China’s golf industry and what it takes to develop a French golf brand in China. Full transcript below: Hello everyone. This is China Paradigm, where we, Daxue Consulting interview season […]

Adidas in China: Reaching low-tier cities with high-tier products
07Jun

Adidas in China: Reaching low-tier cities with high-tier products

Background of Adidas in China The company Adidas Sports (China) Ltd entered China and built headquartered in Shanghai in 1997 with a core business of men’s and women’s sportswear and footwear. The company also entered the market of children’s wear in 2001. Adidas in China is one of the most popular athletic apparel brands, and is equal footing with […]

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting
29Mar

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting

An introduction to the swimwear market in China The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an average of 9.6% annual market growth. This flourishing market is driven by the increase in disposable […]

The market for sport clothes in China
11Aug

The market for sport clothes in China

The market for sport clothes is extremely competitive in China The market for sport clothes in China has been expanding at a rate of 6.5% for the past years. The main players in the market are both foreign and domestic companies, what makes competition fiercer. Domestic producers need to compete with foreign brands, such as […]

Sportswear market in China
18Apr

Sportswear market in China

A range of latest trends, brands of sportswear have arrived in the markets of China. A number of Chinese companies have come up that specialize in sportswear for males, females as well as kids. To suit the special requirements of the sports professionals, these products are widely varied in terms of design, and materials. These […]

Marketing research: Olympics and sportswear brands in China
21Feb

Marketing research: Olympics and sportswear brands in China

The Link Between the Olympics and Chinese Sportswear Brands It is indisputable that the Olympic Games provide vast potential gains for sportswear brands worldwide because of the publicity the sportswear brand receives during the globally watched sporting event. Especially, as China has been performing exceptionally in consecutive Olympic Games and is expected to continue to […]

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