Green Guilt: The present and future of sustainable consumption in China

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Environmental sustainability has become a growing trend in China, not just for PR strategy, but a necessity. Recently, it has been further emphasized by the impact of COVID-19 and the government’s goal of achieving carbon neutrality by 2060. Apart from businesses, we believe that consumers have the power to shift demand to greener alternatives. As […]

China’s Diamond Market: lab diamonds are a girl’s (and guy’s) best friend

China’s diamond market has been the world’s second largest for over a decade. In particular, statistics from the Gems & Jewelry Trade Association of China reveal that the diamond jewelry market reached approximately 79 billion RMB in 2021. DeBeers Diamond Insight Report 2019 reveals that in China, love-related occasions account for 58% of the value […]

Green consumption in China: the lesser-known ‘side-effect’ of COVID-19 for brands

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Green consumption refers to consumers’ preference towards environmental-friendly products. The awareness of sustainability in China and green consumption has been a growing trend in pre-pandemic times and Chinese consumers have been increasingly motivated to choose eco-friendly and social-friendly products for the sake of protecting the environment. This has been proven by a number of recent […]

KFC, the most ‘sustainable’ F&B brand in China: PR Miracle or Reality?

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As early as 1987, KFC entered the Chinese market and rapidly expanded. As of December 2021, KFC in China holds over 8,100 outlets across 1,600 cities. To attract Chinese consumers and cater to the Chinese taste, KFC in China has glocalized its menus – offering not only its signature fried chicken, but traditional Chinese options […]

Unpacking the challenges of the secondhand clothing market in China

In China, an estimated 26 million tons of clothes are thrown away every year, whereas less than 1% of that amount is reused or recycled. Due to association with poverty and the concept of mianzi (面子), many Chinese people are unwilling to buy and wear secondhand clothing, leading to mass production and waste accumulation in […]

The Economics of the Beijing Winter Olympics

Daxue Consulting - Economics of the 2022 Beijing Winter Olympics

China’s efforts to increase participation in snow and ice sports among Chinese citizens have led to a market boom in the winter sports industry. With memorable achievements made by athletes in the 2022 Beijing Winter Olympic Games, China’s winter sports market will not be slowing down anytime soon. Since 2015, Beijing has been determined to […]

The circular economy in China: Why should foreign brands know about it

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The circular economy has been a widely discussed topic in China. However, although it is still the direction that China is aiming for, the country may most likely not implement dramatic policy changes in 2022. Stability is the top economic priority for 2022 as Xi Jinping is securing a third term in power and the […]

5 Sustainable Brands in the Chinese Market

sustainable brands in china

Ever since the Copenhagen Fashion Week has officially launched its sustainability Action Plan 2020-2022, more brands and designers have started focusing on environmental-friendly fashion. The three-year plan has encouraged the fashion industry to reduce carbon emissions and resource waste, which is an important goal for upcoming years. Sustainable development is imperative for all industries, especially […]

Market strategies for foreign sustainable food startups in China

foreign sustainable food startups in China

In the 60s, Chinese people consumed on average 5kg of meat a year. After the launching of Deng Xiaoping’s reforms, those numbers grew fourfold, hitting 20kg per person. By 2015, the per-capita meat consumption reached 48kg. According to the Insight on Plant-Based Meat Industry White Paper, China’s per capita consumption of meat equals now that […]

Sustainable consumption in China: Are Chinese consumers ready to ride the green wave?

Sustainable consumption

In 2018, dairy company Yili Group released a report on sustainable consumption in China in which it mentioned that over 90% of Chinese consumers were aware of sustainable consumption and 70% were very conscientious of it. Awareness of eco-friendly consumption in China is increasing as sustainability and environmental summits and conferences are flourishing. In a […]