Chinese ski market: From niche luxury sport to a mass, year-long sport
The Chinese ski market is expected to continue experience sustained growth driven by the 2022 Beijing Winter Olympics. The market size of the Chinese ski market reached approximately RMB 12 billion in 2023, double the RMB 6 billion amount in 2018, indicating a robust growth in the market. This is further supported by the government, […]
China’s winter apparel market: What Chinese wore for their “New Year Battle Outfits” (新年战袍)
In 2024, China’s winter apparel market held the largest share in the Asia Pacific region, which accounted for 35.4% of the global market revenue. Drivers for winter apparel purchases include the growing popularity of winter tourism and winter sports. Around 313 million people have participated in ice and snow sports or other winter-related leisure activities […]
“County-level tourism booms during the Labor Day holiday”: Trending hashtag on Chinese social media
The Labor Day holiday is one of China’s most important public holidays, during which many people engage in travel spending in order to release their pent-up consumption and travel demands. Therefore, the Labor Day holiday serves as a strong indicator for the tourism economy in China. According to China’s Ministry of Culture and Tourism, during […]
“Harbin, you’re going viral abroad”: Trending hashtag on Chinese social media
The International Ice and Snow Festival kicks off on January 5th in Harbin, the capital of Heilongjiang province in northeastern China. Consequently, the city has quickly become one of the most popular travel destinations in the country. Many tourists from southern provinces, humorously referred to by northeastern locals as “南方小土豆” (small potatoes from the south), […]
Generation Z wanderlust: The emerging RV travel culture in China
With the growth of the national economy and the accumulation of personal wealth, domestic consumption continues to improve; the emergence of the middle class and the rise of affluent people has boosted recreational vehicle (RV) demand. China’s RV industry has been evolving since 2001, marking nearly two decades of development. Presently, China’s recreational vehicle market […]
Aranya is an escape from the city turmoil for Chinese middle-class Millennials
Aranya is a pioneer of cultural and tourism real estate projects in China. The brand has cultural tourism development projects in Beidaihe, Jinshanling, Wulingshan and Sanya. However, by the time Aranya was built in 2013, the Chinese government was already starting to crack down on the real estate bubble. Back then, Aranya was regarded as […]
China’s ecotourism industry: how sustainable traveling looks like today
Over the years, the tourism sector in China has undergone a significant transformation – keeping up with global trends in embracing sustainability and ecotourism in its development, especially as government initiatives are pushing for environmental beautification as well as conservation. Ecotourism is a form of sustainable tourism that focuses on the natural environment, cultural heritage, […]
China’s golden week 2020 reveals new economic trends
According to the Chinese Ministry of Commerce, during China’s golden week, which this year was a combined National Day and Mid-Autumn Festival, the retail and restaurant industry reached 1.6 trillion RMB in sales. Compared to the last year’s golden week, the average daily sales grew 4.9%, despite the global impact of COVID-19. Since the COVID-19 […]
The travel insurance market in China: Strong demands from the growing tourism industry
As a key part of the non-life insurance market, China is one of the largest tourism markets for both domestic and overseas tourists. In 2018, Chinese tourists made about 150 million trips overseas, and there were 55 billion trips within China. The drivers of the travel insurance market in China include higher disposable incomes, simplified […]
[Interview] How to reach on high-end tourism market in China?
Over the next few years, how will the high-end tourism market in China evolve around the upcoming adventure travel segment? Published on June 5th 2016, Hurun Report’s (胡润百富) annual study about Chinese luxury travelers displays a shift in wealthy traveler expectations. Indeed, whereas leisure travel was the most popular travel theme in consumers’ minds for […]
Market Survey on Outbound Chinese Tourists
Travel agencies and hotels from every corner of the world are attracted by Chinese tourists. Why everybody in tourism want to attract them? How to generate profit from them? Why Chinese tourists? People target Chinese tourists mainly for two reasons: China’s population and growing consumption capacity. Let us take a look at these factors. Huge […]