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“Harbin, you’re going viral abroad”: Trending hashtag on Chinese social media

Harbin tourism

The International Ice and Snow Festival kicks off on January 5th in Harbin, the capital of Heilongjiang province in northeastern China. Consequently, the city has quickly become one of the most popular travel destinations in the country. Many tourists from southern provinces, humorously referred to by northeastern locals as “南方小土豆” (small potatoes from the south), […]

Elevating the ice and snow experience: the Chinese ski market in transformation

Chinese ski market

In the aftermath of the Beijing Winter Olympics coinciding with the challenges posed by the Covid-19 pandemic, the growth of the Chinese ski market experienced a temporary deceleration. However, the ski industry is now on an upward trajectory as brands strategically respond to the surging consumer demand, supported by a favorable government stance. New ski […]

Generation Z wanderlust: The emerging RV travel culture in China

recreational vehicles

With the growth of the national economy and the accumulation of personal wealth, domestic consumption continues to improve; the emergence of the middle class and the rise of affluent people has boosted recreational vehicle (RV) demand. China’s RV industry has been evolving since 2001, marking nearly two decades of development. Presently, China’s recreational vehicle market […]

Aranya is an escape from the city turmoil for Chinese middle-class Millennials

Aranya is a pioneer of cultural and tourism real estate projects in China. The brand has cultural tourism development projects in Beidaihe, Jinshanling, Wulingshan and Sanya. However, by the time Aranya was built in 2013, the Chinese government was already starting to crack down on the real estate bubble. Back then, Aranya was regarded as […]

China’s ecotourism industry: how sustainable traveling looks like today


Over the years, the tourism sector in China has undergone a significant transformation – keeping up with global trends in embracing sustainability and ecotourism in its development, especially as government initiatives are pushing for environmental beautification as well as conservation.  Ecotourism is a form of sustainable tourism that focuses on the natural environment, cultural heritage, […]

China’s golden week 2020 reveals new economic trends

China's golden week 2020 tourism

According to the Chinese Ministry of Commerce, during China’s golden week, which this year was a combined National Day and Mid-Autumn Festival, the retail and restaurant industry reached 1.6 trillion RMB in sales. Compared to the last year’s golden week, the average daily sales grew 4.9%, despite the global impact of COVID-19. Since the COVID-19 […]

China’s winter apparel market is taking off with winter sports and winter tourism

With a middle class that is growing by the tens of millions, China is home to many size-able and burgeoning markets. Some of these markets are powerhouses in themselves when measured in comparison to those of other nations. Over the years, China’s various markets have doubled, tripled and even quintupled in size. Some have however […]

The travel insurance market in China: Strong demands from the growing tourism industry

The travel insurance market in China

As a key part of the non-life insurance market, China is one of the largest tourism markets for both domestic and overseas tourists. In 2018, Chinese tourists made about 150 million trips overseas, and there were 55 billion trips within China. The drivers of the travel insurance market in China include higher disposable incomes, simplified […]

[Interview] How to reach on high-end tourism market in China?

Daxue consulting-high-end tourism market in China

Over the next few years, how will the high-end tourism market in China evolve around the upcoming adventure travel segment? Published on June 5th 2016, Hurun Report’s (胡润百富) annual study about Chinese luxury travelers displays a shift in wealthy traveler expectations. Indeed, whereas leisure travel was the most popular travel theme in consumers’ minds for […]

Market Survey on Outbound Chinese Tourists

Travel agencies and hotels from every corner of the world are attracted by Chinese tourists. Why everybody in tourism want to attract them? How to generate profit from them? Why Chinese tourists? People target Chinese tourists mainly for two reasons: China’s population and growing consumption capacity. Let us take a look at these factors. Huge […]