Citywalk: embracing urban charms and captivating Generation Z
diverse posts of Citywalk on Xiaohongshu with high views and likes
“What kind of unbelievable methods do young people use to manage finances”: Trending hashtag on Chinese social media
A recent survey on financial management among Chinese young people born in the 90s and 00s was conducted by Tencent-owned survey platform, T-ask. The survey showed that there is a growing awareness amongst this demographic of the importance of financial literacy. The survey (n=3,193) results showed that over 80% of the participants either already have or are […]
“Zibo’s Eight Big Bureaus (八大局) has topped the list of the most popular national scenic spots”: Trending hashtag on Chinese social media
The smell of flavored meat and vegetables sizzling in the streets of Zibo has not stopped since a group of college students posted videos of themselves on social media enjoying the city’s freshly grilled barbecue in February. The post went viral and has made Zibo one of China’s major tourist spot. During Labor Day, the craze […]
“Are you an old spirit (精神老年人)”: Trending hashtag on Chinese social media
Although having a busy schedule is often perceived as being successful or at least competitive in the workplace, some young people are turning their backs on the hustle culture. On Chinese social media, Douban (豆瓣), there is a group of users who call themselves “old spirits (精神老年人)”, which refers to young people whose lifestyle, daily […]
“Is the 30 RMB bamboo-tube milk tea an IQ tax?”: Trending hashtag on Chinese social media
Recently, “bamboo-tube milk tea (竹筒奶茶)” has become a new top-stream product in China’s milk tea industry and a popular check-in activity on social media due to the aesthetics of the bamboo container featuring big labels of internet-famous cities (网红城市) such as Hangzhou, Suzhou, Changsha, Xiamen, etc. Usually taking an hour to prepare, a cup of […]
“How popular is Chinese canned food in foreign countries?”: Trending hashtag on Chinese social media
Last December, in the midst of the pandemic, people in China were stocking up on canned yellow peaches (黄桃罐头). These canned fruits were perceived as a “magic medicine” or elixir that relieves the symptoms of coronavirus as it is rich in Vitamin C. Meanwhile, others were buying it for emotional comfort. The word “peach” (桃) […]
“Will product packaging affect your purchasing decisions?”: Trending hashtag on Chinese social media”
Two weeks after World Consumer Rights Day, China Consumers Association released a survey on excessive packaging of products and consumer perception (商品过度包装问题研究和消费者感知调查报告) on March 28, which triggered discussions on Chinese social media Weibo in terms of #Will product packaging affect your purchasing decisions (商品包装会影响你选购吗)#, viewed and discussed over 1.25 million times as of the 4th […]
Aranya is an escape from the city turmoil for Chinese middle-class Millennials
Aranya is a pioneer of cultural and tourism real estate projects in China. The brand has cultural tourism development projects in Beidaihe, Jinshanling, Wulingshan and Sanya. However, by the time Aranya was built in 2013, the Chinese government was already starting to crack down on the real estate bubble. Back then, Aranya was regarded as […]
“Is MBTI reliable?”: Trending hashtag on Chinese social media
In recent weeks, the hashtag #Is MBTI reliable?# has become a trending topic on Chinese social media, predominantly on Weibo and Xiaohongshu, triggering almost 50 million views and discussions from Weibo netizens. What is MBTI? The full name of MBTI is Myers-Briggs Type Indicator – a test developed to identify a person’s personality type based on […]
Why Astrology is popular in China
A trend to watch for marketing to young women Astrology is defined as “The study of the movements and relative positions of celestial bodies interpreted as having an influence on human affairs and the natural world.” It originated from the western society. Nevertheless, astrology is popular in China and has affected Chinese people’s daily lives […]
A peek into Chinese views of other countries | Daxue Consulting
Why do Chinese People wear Masks and drink hot Water? Chinese views of other countries through the questions they ask online Google search engine auto-complete results show that these are the questions asked about China and Chinese people. Though these questions are all-too-familiar with expats in China and those outside of China, many of […]
Market Research China: identify trends in China
Market Research China: identify trends in China [to see more about market research in Shanghai] FMCG Trends in China China’s FMCG sector suffered a bit of a setback at the start of 2014, with a 1.3% drop in growth from 7.4% last year to 6.1% by end of Q1. Consultants suggests that the slowdown is […]