Close this search box.

Is virtual tourism in China meant to replace traditional tourism?

Nowadays, virtual tourism is a growing trend in China. According to the 2018 China VR Consumer Survey report, the most interesting VR-related theme for Chinese consumers is “travel and adventure”. It can be seen that virtual tourism in China has a wide potential audience and great commercial value. Since the outbreak of COVID-19 in 2020, […]

China’s metaverse: The next frontier in retail

daxue consulting China's metaverse report

In 2021, the Chinese government set Metaverse technology development as an objective for the country’s economic growth. With government incentives and a strong interest from Chinese consumers, Chinese tech giants have aggressively invested in Metaverse technology and applications ever since. VR enhanced gaming is of course one of those applications, but those technologies apply far […]

How Augmented reality (AR) in China is finding its way into retail

AR in China

The augmented reality (AR) market in China has gone through a period of rapid development for more than 20 years. In 2016, the scale of the AR in China was approximately 3.3 billion yuan. It reached 14.5 billion yuan in 2017, a year-on-year increase of 329.2%. In 2020, the market exceeded 118.7 billion yuan. Augmented Reality […]

Holographic communication in China: The future of offline advertising

Holographic communication in China

Holographic communication in China is increasingly common for museums, exhibition halls, theme parks and, what is important, for advertising.  To see the new advertising in China you don’t even need to wear any special glasses, as it is becoming a part of our life. The cost of holographic advertising varies according to different characteristics. The […]

6G in China is at the initial stage of development, here is what you should know

6G in China

As early as 2018, The 5G Technology Working Group at the Ministry of Industry and Information Technology started research into 6G in China. This makes China one of the first countries to explore 6G technology. In November 2019, the Ministry of Science and Technology, together with other key ministries and research institutions organized a 6G […]

Second-tier cities looking to become hub for China’s AR/VR industry

China virtual reality

According to Time Magazine, when it comes to China, it is in China’s second-tier cities that the money is. Indeed, recent trends in the Chinese economy has shifted from relying on exports to developing the Chinese economy to relying on meeting domestic demand in lower-tier cities, with the added bonus of economic development in such […]

Virtual Reality and What’s Next in China?

Virtual Reality in China

Virtual Reality Virtual reality replicates an environment that stimulates a physical presence in places in the real world or an imagined world, thus allowing the user to interact with that world. This artificially creates sensory experiences, which can include sight, touch, hearing, and smell.Virtual reality is now being used in many industries as a way […]