Embracing the “New Normal”: unlocking opportunities in China’s wine market
Although wine consumption was not traditionally significant in Chinese culture, the adoption of westernized lifestyles in major urban areas has sparked an increasing interest in wine among Chinese consumers. However, in 2020, with restrictions in the catering industry, including restaurant and bars, and the cancellation of social dining occasions, China’s wine market suffered a sharp […]
Podcast transcript #54: Everything you need to know about running a French restaurant business in China
Find here the full China paradigm episode 54. Learn more about Charles Carrard’s story running a French restaurant business in China in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I’m Matthieu David, the founder of Daxue consulting, a strategic market research company in China and […]
China Paradigm 54: Marketing French cuisine and wine in China
Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant in China and running wine business. In this episode of China Paradigm, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business. 1:51 […]
[Podcast] China Paradigm 41: How to start a trendy wine chain in China
Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]
The Chinese red wine market, both promising and difficult
The Chinese red wine market, both promising and difficult for foreign companies Cultural values influencing Chinese red wine consumption With 1.86 red wine bottles sold in 2013, China has overtaken France as the world’s biggest red wine consumer. The colour plays a crucial role in the success of red wine in China as red is […]