Chinese wine market 2.0: how COVID-19 and politics have reshaped the landscape

Chinese wine market

The Chinese wine market is expected to double in size in the coming decade, despite the major setback caused by the global pandemic. The total imports of bottled wine have seen a stable growth since 2006, from 2.25m nine-litre cases to 50.5m in 2019. Data from Vinexpo reveals the imported wine market in China has […]

China Paradigm 54: Marketing French cuisine and wine in China

french restaurant in China

Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant in China and running wine business. In this episode of China Paradigm, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business. 1:51 […]

[Podcast] China Paradigm 41: How to start a trendy wine chain in China

wine chain in China

Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]

The Chinese red wine market, both promising and difficult

market research China red wine

The Chinese red wine market, both promising and difficult for foreign companies Cultural values influencing Chinese red wine consumption With 1.86 red wine bottles sold in 2013, China has overtaken France as the world’s biggest red wine consumer. The colour plays a crucial role in the success of red wine in China as red is […]