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Yin jewelry, redefining the gold jewelry market in China

Yin jewelry gold market in China

Yin jewelry (隐) is a Chinese jewelry brand created in 2014 by two Chinese women. Starting out as a niche independent designer studio on Taobao at first and then Tmall, Yin jewelry is now working towards a mass-market brand. The brand’s concept is to create and sell “timeless, subtle and gold jewelry”. Download our report […]

Rising Chinese fashion brands’ secrets to success report

Chinese fashion brands report

Gen-Z is the main consumer group in the China’s fashion market. They prefer both online and offline consumption and are willing to invest in themselves and splurge on experiences. They focus on quality, identity, and express their values through consumption. This generation is shaping fashion paradigm with more diverse styles. Download our Chinese fashion brands […]