Affordable fashion in China: Chinese Gen Z is paying for feelings, not just clothes
In March 2026, a three-year-old Chinese apparel label called W.MANAGEMENT took over H&M’s former flagship space in Hong Kong’s Causeway Bay, roughly 30,000 square feet, at a fraction of the rent H&M once paid. The handover points to a bigger shift: affordable fashion in China is winning over the Gen Z customers, and the prime […]
Yin jewelry, redefining the gold jewelry market in China
Yin jewelry (隐) is a Chinese jewelry brand created in 2014 by two Chinese women. Starting out as a niche independent designer studio on Taobao at first and then Tmall, Yin jewelry is now working towards a mass-market brand. The brand’s concept is to create and sell “timeless, subtle and gold jewelry”. Download our report […]