In this episode, Matthieu David, who is a president and founder of Daxue Consulting, gives us a concentrated extract about the Chinese underwear market.
The underwear market is growing at a stable pace in the Chinese market. During the past few years, the annual sales of underwear in China have exceeded 40 billion USD. What is important that the stable growth of China’s underwear market revealed that there is still development space for this field in the future. How to enter the Chinese market fast and successfully?
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