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What is the recipe for successful China market entry strategy?

china market entry

Navigating the complexities of China’s business culture and political environment is crucial for a successful market entry. With over 1.4 billion inhabitants, China has the largest population in the world, offering businesses a vast pool of potential customers and clients. The middle class in the nation is also growing quickly as more and more people […]

3 co-branding cases that expose China’s fashion trends

In the fashion industry, cross-brand partnerships are an important tool to create buzz and boost sales. According to the 2021 Global Fashion White Paper, the number of online fashion IP co-branded goods increased by more than 10% from 2019 to 2021 and the unit price of online fashion IP co-branded consumption in 2021 increased by […]

E-commerce and pet wellness are reshaping China’s pet food market

The pet economy is an important sector of the Chinese market, which is facing a steady growth over the past 5 years with an estimated revenue of approximately 490 billion RMB in 2022.The extremely fast and lasting development is due to a significantly high number of factors which made the Chinese pet market one of […]

Chinese Digital Marketing Ecosystem in 2021

China's digital marketing ecosystem in 2021

This article on Chinese digital marketing ecosystem in 2021 was published in the 2021 spring edition of the German Chamber Ticker, download the Ticker Magazine here! The events of 2020 did not change the trajectory of Chinese e-commerce, but rather accelerated the country’s consumption to a digital future that was, sooner or later, inevitable. As we […]

Market Tidbits transcript #6: Nostalgia marketing in China

brands doing nostalgia marketing in China

Allison Malmsten, media manager at daxue consulting, is talking with Grace Yu, project manager at daxue consulting, about nostalgia marketing in China. Our full findings are available for you to download! What is nostalgia marketing? Grace Yu: Nostalgia marketing is appealing to the emotions people felt between the ages of 12 and 22. During this […]

The 10 most epic China marketing campaigns of 2020

most epic China marketing campaigns of 2020

2020 was an all-around difficult year. But during the turmoil of a global pandemic and a global economic crisis, there were brands who still insisted in spreading the messages of hope and empowerment. There were also brands that uplifted us with their creativity and adaptability, and provided new products that resonated with Chinese culture on […]

Double 12 2020: Winners and a dying trend?

Double 12 2020

Behind Double 11 and 618, Double 12 is the third largest shopping festival in China. Taobao started the first Double 12 on December 12, 2012, with the purpose to promote small and medium C2C and O2O Taobao sellers. Like all of China’s online promotion festivals, Double 12 now includes most Chinese e-commerce platforms, such as […]

Second-hand e-commerce in China reaches demand from a new generation of consumers

second-hand e-commerce market in China

Under the Chinese context, the word “Second-hand” (二手货) does not have a positive perception, as the previous generation of consumers do not take pride in consuming used product. It is a stereotype from the last consumer era in China when people were looking for “brand-new”, “luxury” and “possessions”. However, as the economy has matured, growth […]

How trade shapes Sino-African relations

Africa China business

Sino-African relations have made it to the spotlight in the early 21st century. According to the Chinese Ministry of Commerce, during the years 2001-2010, the average annual growth of Sino-African trade reached 28%, making China Africa’s most important trading partner. Many African countries are Beijing’s partners in the new Silk Road initiative. Indeed, Chinese influence […]

Nudge marketing in China is omnipresent yet rarely discussed

Nudge marketing in China

To nudge is to “touch or push (something) gently or gradually” or “coax or gently encourage (someone) to do something.” This small action seems insignificant among the large and obvious marketing initiatives, like co-branding, KOL marketing, and live-streaming, which are commonly employed in the competitive Chinese market. However, nudge marketing in China plays a vital […]