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International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
21Jan

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting

How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]

No Place to Place: Chinese netizen’s react to ofo’s downfall | Daxue Consulting
11Jan

No Place to Place: Chinese netizen’s react to ofo’s downfall | Daxue Consulting

The reaction and reflection of Chinese people on the ofo crisis [无处安放] (No place to place) Artist: Guoyong Wu All eyes in China are now on ofo, a Beijing-based bicycle sharing company founded in 2014. The dockless system uses its smartphone app to unlock and locate nearby bicycles. In 2017, it had deployed over 10 […]

China’s baby care market: Why do Chinese parents love foreign products? | Daxue Consulting
06Nov

China’s baby care market: Why do Chinese parents love foreign products? | Daxue Consulting

China’s baby care industry is experiencing all-around growth The size of the baby care industry in China growing with a high speed, with its compound annual growth rate expected to reach 14.5% by 2023, according to Mintel China. Considering China’s recent easing of the One Child Policy in 2016, accompanied by the growing household income […]

Chinese Characters Found on Formula Packaging in Canadian Walmart Exposes Shopping Scandal
29Oct

Chinese Characters Found on Formula Packaging in Canadian Walmart Exposes Shopping Scandal

Another Scam of Chinese Oversea Shopper (Daigou). A Weibo (China’s biggest microblogging platform) post on Oct. 9 has been reposted 13,000 times and got almost 4,000 comments: Someone found Chinese characters written on the bottom of several Enfamil formula packagings in a Canadian Walmart. Why is this seen as a scandal in China? This article […]

The Chinese Fashion Accessories Market Is Facing Unprecedented Growth
26Oct

The Chinese Fashion Accessories Market Is Facing Unprecedented Growth

The fashion accessories market in China is showing a high-speed growth. For example, China has been the second largest jewelry market in the world in 2017 (around 671 billion RMB market size). As estimated, the sales revenue of fashion bags and accessories in China will be doubled from 2016 to 2019. Not only the market […]

From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market
18Sep

From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market

Main segmentations of Ready-to-drink (often known as RTD) in China market include alcoholic RTD and non-alcoholic RTD. Alcoholic RTD, mainly alcopops, refers to certain flavored alcoholic beverages with relatively low alcohol content. Non-alcoholic RTD comprises many different types such as RTD coffee, RTD tea, soft drink, juice, energy drinks and dairy-based drinks. According to the […]

The booming male beauty market in China
05Sep

The booming male beauty market in China

The cosmetics sector in China has been increasing rapidly, the sales of cosmetics product was RMB110.3 billion in 2011 and reached RMB222.2 billion in 2016. The male beauty market is one of the booming sectors of the increasing cosmetics market. Men in China are more confident and willing to purchase and use beauty products, including […]

Are unmanned stores the future of offline shopping in China?
10Aug

Are unmanned stores the future of offline shopping in China?

Unmanned retail is an emerging industry in China, which can be seen by the unmanned stores popping up in China’s malls and city centers. Both online and offline channels of China’s retail industry are currently under pressure. Online shopping had been rapidly developing since 2011, especially between 2014 and 2016 when the growth rate of […]

The success of Taobao on the Chinese Internet
28Jul

The success of Taobao on the Chinese Internet

How have Taobao on the Chinese internet evolved compared with its Western counterparts? In many ways, the Great Firewall has allowed China to develop unique applications, and not equivalent versions, of the biggest online platforms the West enjoys. Just as Baidu (百度) is not China’s Google, nor is Tencent (腾讯) China’s Facebook, their similarities are […]

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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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