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Why the male beauty market in China should no longer be overlooked by beauty brands
09Oct

Why the male beauty market in China should no longer be overlooked by beauty brands

In the past few years, with the increase of purchasing power and the awakening of Chinese male beauty consumers’ awareness of personal care, the male beauty market in China has shown a huge potential of growth. Growing double the global growth rate, Chinese male beauty consumers have become a target market of both international and […]

How trade shapes Sino-African relations
27Aug

How trade shapes Sino-African relations

Sino-African relations have made it to the spotlight in the early 21st century. According to the Chinese Ministry of Commerce, during the years 2001-2010, the average annual growth of Sino-African trade reached 28%, making China Africa’s most important trading partner. Many African countries are Beijing’s partners in the new Silk Road initiative. Indeed, Chinese influence […]

Nudge marketing in China is omnipresent yet rarely discussed
19Aug

Nudge marketing in China is omnipresent yet rarely discussed

To nudge is to “touch or push (something) gently or gradually” or “coax or gently encourage (someone) to do something.” This small action seems insignificant among the large and obvious marketing initiatives, like co-branding, KOL marketing, and live-streaming, which are commonly employed in the competitive Chinese market. However, nudging marketing in China plays a vital […]

Westin in China embraces new trends in marketing for upscale hotels
11Aug

Westin in China embraces new trends in marketing for upscale hotels

Westin Hotels & Resorts is an international hotel chain owned by Marriott International. Headquartered in White Plains, New York, Westin is the hotel brand with the longest history within Starwood Groups. In 2016, Marriott International acquired Starwood, becoming the largest hotel chain in the world. Westin in China is mostly located in tier 1 and […]

China’s startup scene: Lively, relentless, and unmatched by anything else
07Jul

China’s startup scene: Lively, relentless, and unmatched by anything else

China’s startup scene has its ups and downs but has never been inactive. The country has long recognized the importance of startups in boosting economy and employment, and therefore has invested in startup ecosystems. On the one hand, the huge and homogeneous Chinese market offers a natural experiment field for aspiring entrepreneurs. On the other […]

Four products with Chinese characteristics that are common in China and not in the West
06Jul

Four products with Chinese characteristics that are common in China and not in the West

China has a distinguished culture in contrast to the west. This contributes to the fact that some products with Chinese characteristics has been very localized and popular in China. The following products are selected from different categories: food and beverage, clothing and health supplements. 1. Baijiu Baijiu is a strong distilled Chinese spirit, 40%-60% alcohol […]

China’s private jet market: Insight into Chinese billionaires
08Jun

China’s private jet market: Insight into Chinese billionaires

An overview of China’s private jet market Until June 2018, there were 466 business jets in greater China. Then among these aircrafts, there were 163 private jets owned by 113 Chinese billionaires, which increased by 34 private jets from the year before. However, the business jet market size in China could have 1,900 aircrafts on […]

China’s Mergers and Acquisitions (M&A) Market
06May

China’s Mergers and Acquisitions (M&A) Market

Introduction to the market for mergers and acquisitions in China With its emergence as a strong global economy, opportunities for mergers and acquisitions in China have increased in number and scale. However, financial, regulatory and cultural complexities surrounding Chinese transactions present unique challenges. Despite the overall global economic decline, M&A in certain sectors such as […]

Lexus in China: Past success and recent crisis
02May

Lexus in China: Past success and recent crisis

In 2019, Lexus in China sold over 200 thousand vehicles, with 25% growth year-on-year. 2019 was the third year that Lexus has a sales growth of more than 20% and was the year in which Lexus sole its millionth vehicle in China. Lexus China’s recent success is reflective of China’s luxury car market, which also […]

Swarovski in China
03Apr

Swarovski in China

As a family-owned business, Swarovski was founded in 1895 by Daniel Swarovski. Today, the Swarovski Crystal Business (producing branded crystal jewelry and accessories) is a leading jewelry brand in China and around the world. It has a  global reach of approximately 3,000 stores in around 170 countries, more than 29,000 employees, and a revenue of […]

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