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The 10 most epic China marketing campaigns of 2019
31Dec

The 10 most epic China marketing campaigns of 2019

Trends of the top China marketing campaigns of 2019 2019 brought creative China marketing campaigns from many industries. Our team looked at the marketing campaigns of 2019 and chose ten of the most epic to analyze. Some of the trends observed in 2019 that we expect to stay for 2020 were co-branding, social media marketing, […]

What is the recipe for successful China market entry? | Daxue Consulting
30Sep

What is the recipe for successful China market entry? | Daxue Consulting

China market entry plan Entering the Chinese market is a challenging process. Understanding China’s business culture and political environment, and adapting to that, can help your brand, product, or service development in China. Daxue Consulting provides comprehensive market entry support for any international brand or company looking to enter the Chinese market. Step-by-step China Market Entry […]

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
21Jan

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting

How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]

No Place to Place: Chinese netizen’s react to ofo’s downfall | Daxue Consulting
11Jan

No Place to Place: Chinese netizen’s react to ofo’s downfall | Daxue Consulting

The reaction and reflection of Chinese people on the ofo crisis [无处安放] (No place to place) Artist: Guoyong Wu All eyes in China are now on ofo, a Beijing-based bicycle sharing company founded in 2014. The dockless system uses its smartphone app to unlock and locate nearby bicycles. In 2017, it had deployed over 10 […]

China’s baby care market: Why do Chinese parents love foreign products? | Daxue Consulting
06Nov

China’s baby care market: Why do Chinese parents love foreign products? | Daxue Consulting

China’s baby care industry is experiencing all-around growth The size of the baby care industry in China growing with a high speed, with its compound annual growth rate expected to reach 14.5% by 2023, according to Mintel China. Considering China’s recent easing of the One Child Policy in 2016, accompanied by the growing household income […]

Chinese Characters Found on Formula Packaging in Canadian Walmart Exposes Shopping Scandal
29Oct

Chinese Characters Found on Formula Packaging in Canadian Walmart Exposes Shopping Scandal

Another Scam of Chinese Oversea Shopper (Daigou). A Weibo (China’s biggest microblogging platform) post on Oct. 9 has been reposted 13,000 times and got almost 4,000 comments: Someone found Chinese characters written on the bottom of several Enfamil formula packagings in a Canadian Walmart. Why is this seen as a scandal in China? This article […]

The Chinese Fashion Accessories Market Is Facing Unprecedented Growth
26Oct

The Chinese Fashion Accessories Market Is Facing Unprecedented Growth

The fashion accessories market in China is showing a high-speed growth. For example, China has been the second largest jewelry market in the world in 2017 (around 671 billion RMB market size). As estimated, the sales revenue of fashion bags and accessories in China will be doubled from 2016 to 2019. Not only the market […]

From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market
18Sep

From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market

Main segmentations of Ready-to-drink (often known as RTD) in China market include alcoholic RTD and non-alcoholic RTD. Alcoholic RTD, mainly alcopops, refers to certain flavored alcoholic beverages with relatively low alcohol content. Non-alcoholic RTD comprises many different types such as RTD coffee, RTD tea, soft drink, juice, energy drinks and dairy-based drinks. According to the […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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