Beijing Market

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Feeling the beats of the Chinese rap culture
30Oct

Feeling the beats of the Chinese rap culture

Chinese rap and hip-hop music slowly emerged in the late 80s, along with the establishment of the Juliana Club in Beijing. In 1984, the club is the only one in Mainland China to welcome foreign DJs, who began to play rap on a daily basis. Chinese rap culture gives a space for Chinese subcultures to […]

A look at China’s aircraft industry after COVID-19
28Jul

A look at China’s aircraft industry after COVID-19

COVID-19 has dealt a long-term blow to China’s aircraft industry. Responding to Chinese government’s strict measures to constrain the propagation of the epidemic, Chinese citizens became conservative on travelling. Hence, the loss of China’s aircraft companies for Q1 of 2020 was approximately 73 billion RMB, which compelled them to find self-rescue plans. In March, the […]

The Kindergarten and Preschool Market in China: How much Chinese parents pay for early education
23Jun

The Kindergarten and Preschool Market in China: How much Chinese parents pay for early education

The Preschool market in China reached 230 billion RMB in 2018 according to iimedia. In a culture that highly values education, drivers include the opening of the one child policy to two child policy, and the increasing ability of parents to afford pre-school. The government is also supportive of early education and has paid attention […]

Beijing’s Economy: What to understand about growth in the capital city
03Jun

Beijing’s Economy: What to understand about growth in the capital city

What foreign companies need to know about the economy of Beijing As the capital city of the most populous nation on Earth, Beijing plays an important role in China’s economy. With a consumer base of more than 20 million, Beijing has become more and more important for foreign companies in many industries. For anyone looking […]

Podcast transcript #59: Unique Beijing-centric design apparel company in China
08Oct

Podcast transcript #59: Unique Beijing-centric design apparel company in China

Find here the China paradigm episode 59. Learn more about Dominic Johnson’s story creating a design apparel company in China and find all the details and additional links below. Full transcript below: Mathieu David: Hello everyone I am Matthieu David, the founder of Daxue Consulting, a strategic marketing research company in China and its podcast […]

Fashion industry in Beijing
28May

Fashion industry in Beijing

Within the next five years, China is expected to become the largest fashion market in the world. This huge change in market distribution is going to change fashion codes and habits. Daxue Consulting is forecasting China’s luxury market to reach up to $27 billion this year; nearly tripling its size in 6 years. This expansion […]

18Nov

Market Analysis in China: Coffee Shop Retail Chains in Beijing, Shanghai and Guangzhou

Recently, with many foreign brands entering China coffee market, coffee shop retail chains develop rapidly. Relying on its own characters, every brand successfully expand all over the country. As the number of consumers in China coffee market is growing up so quickly, the competition is far more intense than ever before. Our team of consultants in Beijing, Shanghai […]

14Apr

Beijing Tourism Market Analysis-Industry trends

Online travelling Even though information technology has developed dramatically in the past several years, it has not been used widely in tourism and related industries when comparing with other industries in Beijing. But this situation has changed a lot recently. E-commerce has penetrated deeply in tourism industry nowadays. Popularity of online reservation Nowadays, more and […]

13Apr

Beijing Tourism Market Analysis-Current situation analysis

Abundant tourism resources Beijing is one of the most popular travelling destinations in the world. It has plenty of tourism resources as well as completed supporting facilities. It is well known for its cultural sightseeing spots. Among all the tourist attractions around the world, Beijing owns 6 world cultural heritages, which makes it a city […]

Market analysis: Retail in Beijing
04Apr

Market analysis: Retail in Beijing

Retail brands in Beijing China’s retail market is growing at a tremendous rate. In particular, the pace of development of the Beijing retail market has been astounding. In terms of the growth rate of retail sales, Beijing ranked 3rd nationwide, and 1st among the four municipalities. A couple large retail brands in the city include BHG, […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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