You can’t imagine how fierce is the competition in China now, Chinese parents work hard day and night and spare no effort to to create best environment for children to grow up healthily. However, with the increased social requirement of personal quality, education background plays a key role in career development, so how to send children to the best university? They start from choosing the best kindergarten.
According to market research in China, there are total 138, 000 kindergartens all over China with 26 million children, leaving 40% of children could not get into kindergarten. Specialists predicted that in next 10 years, the quantity of enrollment in kindergarten will achieve 50 million, so entrance difficulty can be partly owing to unbalance between supply and demand of education resources, which contributes to irrational allocation of resources and high personal expenditure. While originally, entrance difficulty can be attributed to the limited government expenditure for pre-school education. Globally speaking, pre-school education expenditure covers more than 3% of total education expenditure in developed countries and the percentage is as high as 10% in France and Denmark, while in China only about 1.3%.
In Beijing, private kindergartens seem to be more dynamic and flexible compared with public kindergartens, and four brands named Bokai (博凯), Jinseyaolan(金色摇篮), Huijia(汇佳), Xiaoniujin(小牛津) among private chain kindergartens earned best reputation and successfully penetrated into Beijing’s various living districts. The prosperous situation of private kindergartens can be referred to relative regulations and policy support. Besides, these kindergartens all have unique characteristics on teaching and management, for example, Jinseyaolan pay more attention to discover children’s potentiality, Bokai works on key-period education, Huijia relies on knowledge and practical ability cultivation, while Xiaoniujin emphasizes bilingual teaching.