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Podcast transcript #33: Behind the scenes of China’s healthy food market

China healthy food market

Find here the China paradigm episode 33. Learn more about how to run a business in China’s healthy food market and find all the details and additional links below. Matthieu David: Hello, everyone. I am Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, I am with Benjamin Patin. […]

Podcast transcript #32: A successful story in China’s tech market

China's tech market

Find here the China paradigm episode 32. Learn more about how a foreign technology succeeds in China’s tech market with Andrei Prokhorovich and find all the details and additional links below. Full transcript below: Matthieu David:  Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting and its China business podcast China Paradigm. Today I […]

[Podcast] China Paradigm 49: The keys to a successful digital strategy in China

Successful digital strategy in China

In this episode of China Paradigm, Thomas Nixon, Co-Founder of Qumin, a China digital agency, shares how the company started, some client stories, and insights to run a successful digital strategy in China. The company Qumin focuses on branding, CRM, SEO and social strategy in China, and clients include Tik Tok, Manchester United, and China […]

[Podcast] China Paradigm 48: Building relationships with the Chinese government

Building relationships with the Chinese government

Lucas Rondez, CEO and Founder of niHub Innovation Center, speaks with Matthieu David-Experton about his experience in China that led up to the founding of niHao App and niHub Innovation Center, the importance of building relationships with the Chinese government within your district and city, and how to become an honorary citizen with many awards. […]

[Podcast] China Paradigm 47: How to improve your distribution strategy in China

distribution strategy China

Igor Temirov, the Strategy Development Manager of SPLAT Asia, shares his insights into how he organized the distribution strategy in China of Russian dental care products. In this episode of China Paradigm lead by Matthieu David, we learned how Temirov’s team localized in China, how they balance online and offline sales in China, and how […]

Expert at creating loyalty programs for brands in China on what brands should and shouldn’t do when while trying to retain customers: China Paradigm transcript #17 with Eliza Mao from Splio

loyalty programs for brands in China

This transcript is based on our interview with Eliza Mao, Customer Success Director of Splio and an expert on loyalty programs for brands in China. Listen to the full China Paradigm episode 17 on YouTube, Apple Podcast, Google Podcast, Spotify, and Soundcloud. Here is the transcript from our interview with expert on loyalty programs for […]

[Podcast] China Paradigm 46: Understanding CRM in China

CRM in China

Enjoyce Zhu, COO at Edenred China speaks with Matthieu David-Experton about CRM in China. In this episode of China Paradigm, Enjoyce tells us about Edenred China’s CRM solution, streamlining its products, and how companies use the CRM solution to do business. Highlights of this episode include: Defining the steps of CRM businessing in China 2019 […]

[Podcast] China Paradigm 45: Analyzing the market for colored gemstones in China

gemstones in China

Nicolas Jouvenceau, founder and CEO of PINK Diamonds Boutique, speaks with Matthieu David-Experton about the market for gemstones in China. In this episode of China Paradigm, Nicolas tells us about the founding and focus of the company, the expense and demand of colored diamonds and gemstones in China, and the differentiation between PINK and other […]

[Podcast] China Paradigm 44: How to leverage offline to online communication in China

online communication in China

Carlo Dragonetti, Head of Digital & Communications at the Italian Trade Agency, speaks with China Paradigm’s host about online communication in China, supporting Italian companies in China, and insights on how to be an Ambassador for Italy on T-Mall. Highlights of this episode include: Origins of Carlo’s speech that went viral through Weibo What you […]