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CRM in China

[Podcast] China Paradigm 46: Understanding CRM in China

Enjoyce Zhu, COO at Edenred China speaks with Matthieu David-Experton about CRM in China. In this episode of China Paradigm, Enjoyce tells us about Edenred China’s CRM solution, streamlining its products, and how companies use the CRM solution to do business.

Highlights of this episode include:

  • Defining the steps of CRM businessing in China
  • 2019 trend for CRM in China
  • How Edenred China works with big companies like T-Mall, Tencent, and Alibaba while still keeping independence
  • What is omnichannel?
  • Are we at the stage where a chatbot can be smart?
  • Feedback on the open rate of email and sms in China and compared to the West

China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.

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