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How German brands conquer China’s market with trustability, sustainability and innovation

german brands in china

Since establishing diplomatic relations in 1972, China and Germany have maintained a significant economic partnership. By 2016, China had become Germany’s largest trade partner in Asia, with bilateral trade reaching nearly EUR 300 billion. However, recent strains in the relationship have emerged, influenced by Russia’s actions in Ukraine, China’s deepening ties with Moscow, and heightened […]

B2B marketing in China: The Chinese business culture embrace online strategies for procurement

B2B Marketing in China

The extensive and lucrative Chinese market presents B2B companies with an abundance of opportunities. According to the Analysis of B2B e-commerce industry in China by the Chinese market research company Gonyn, China’s B2B e-commerce transaction scale reached 29.95 trillion RMB in 2021, with a year-on-year growth of 11.34%. In 2022, China’s B2B e-commerce transaction scale […]

The ultimate guide to navigate the Chinese digital marketing ecosystem


The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]

6 common mistakes when entering the Chinese market and how to avoid them

Chinese market

The Chinese market is understandably an attractive target for foreign companies. China’s GDP has shown significant growth, increasing from US$1.21 trillion in 2000 to US$14.28 trillion in 2019. Comparing this to other world economies, China exceeds Germany’s GDP of US$3.86 trillion (2019) but still falls below the US GDP of US$21.43 trillion (2019). Private consumption […]

BPO and call centers in China: Is China the next BPO hub?

BPO and call centers in China

In today’s competitive international marketplace, companies are under intense pressure to lower costs. This has lead to China being the ‘factory of the world’ but now as manufacturing moves to other countries, other opportunities for business process outsourcing (BPO) in China rise. Does that mean China is the next destination for call centers? Call centers […]

Thinking about registering a local entity in China? Start out by developing your business

registering a local entity in China

The Chinese market is one of the most sought-after places to do business, thanks in part to China’s enormous size, large population and steady economic growth. Yet, there are many rules to starting a business in China. First of all, companies entering China must define their corporate structure. The company’s structure will impact numerous parameters, […]

12 China business events in 2021 to watch out for

Business events and exhibitions in China 2021

These are the China business events in 2021 to watch out for, in a wide range of industries from seafood to beauty to tech. These 12 events and exhibitions are in greater China, you can find the website links in each description. Canton Fair 2021, China Import and Export Fair Source: Business Insider, Canton Fair […]

Marketing strategies of foreign cosmetics brands in China

Foreign cosmetics brands marketing in China

Foreign cosmetics brands account for more than half of cosmetic market in China China is the second largest cosmetics market in Asia and the fifth in the world. It has been a profitable paradise for foreign cosmetics brands for a long time. Foreign cosmetics brands in China own around 70% of the market. In 2018, P&G and L’Oreal […]

The economy of Wuhan: A hub of commerce, education, industry and politics

Economy of Wuhan

For many globally, Wuhan has recently been put on the map from being the epicenter of the COVID-19 pandemic. However, even before COVID-19, Wuhan was newsworthy for its economic importance and key roles in transportation, education, industry and politics. Situated in central China on the middle reaches of the Yangtze River, Wuhan commands one of […]

China Paradigm transcript #102: The way forward to increase B2B sales in China

increase B2B sales in China

Find here the China Paradigm 102. In this interview, Yoann Delwarde co-founder at infinity growth where he helps CEOs and companies to increase B2B sales in China with integrity. Full transcript below: Welcome to China Paradigm, a show powered by Daxue Consulting where we interview season entrepreneurs and experienced managers in China about their business […]

Future applications of 3D Printing in China

3D printing in China

Needless to say, 3D printing in China is becoming an important industry. With the legacy of industrial manufacturing and an ambition for Made in China 2025, China is eager to claim international market in 3D printing. Domestically, the market size is rising at an annual rate around 40%, with commercial applications in home appliances, construction, […]