Businesses for foreigners in China

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[Podcast] China paradigm #16: How an APP can improve employee training in China
21Mar

[Podcast] China paradigm #16: How an APP can improve employee training in China

In this episode of China paradigm, Daxue Consulting CEO, Matthieu David interviews CEO and founder of ATIOM, Matthew Spriegel. ATIOM is a platform that utilizes the method of microlearning to engage your workforce, anytime, anywhere. In this China business podcast, we learn about Matthew’s experience with China Accelerator, how to improve employee training in China […]

Prospects behind the Great Wall: Who are Chinese business and trade partners? | Daxue Consulting
18Mar

Prospects behind the Great Wall: Who are Chinese business and trade partners? | Daxue Consulting

We believe that these infographics vividly and clearly reveal the potential of the Chinese market, the purchasing power of the Chinese, as well as insistent market trends; whereas this article is a guide in existing key business relationships between China and other countries. Are you ready to know what country has become a true business […]

The ultimate guide to marketing on leading digital platforms in China | Daxue Consulting
08Feb

The ultimate guide to marketing on leading digital platforms in China | Daxue Consulting

The incredible popularity of instant messaging and online shopping in China, coupled with smartphone adoption, has greatly helped in making China become the largest social network and e-commerce market. As of 2018, it is estimated that the total social network users and digital buyers in China will reach 616.5 million and 800 million respectively. Under […]

How Peppa Pig went from banned to viral right before the year of a pig | Daxue Consulting
06Feb

How Peppa Pig went from banned to viral right before the year of a pig | Daxue Consulting

Peppa Pig is a popular cartoon series from the UK, which has been screening in China since late 2015. Recently, a 5-minute video titled “What is Peppa” (啥是佩奇，Sha Shi Peiqi?, Peiqi is the Chinese translation for Peppa) caused a huge response among Chinese netizens. This video has received an enormous number of views and the […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Shanghai, Room 504,768 Xietu Road, Xuhui District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China
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