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From soda to tea to alcohol, how ready-to-drink (RTD) brands compete in China’s expanding market

coca-cola in china

Main segmentations of Ready-to-drink (often known as RTD) in China market include alcoholic RTD and non-alcoholic RTD. Alcoholic RTD, mainly alcopops, refers to certain flavored alcoholic beverages with relatively low alcohol content. Non-alcoholic RTD comprises many different types such as RTD coffee, RTD tea, soft drink, juice, energy drinks and dairy-based drinks. According to the […]

Carrefour China Market Entry Strategy

Carrefour China market entry strategy

Carrefour China Market Entry Strategy 250 cities with a population over 1 million and a steady rise in living standards…  For the mass-market retailing, China offers limitless opportunities; more than for any other market segment. However, along with opportunities, foreign brands come up with numerous challenges regarding customers’ tastes, which are highly accurate in China. […]

Australian meat market in China

Australian meat market in China

Australian meat market in China Australian red meat exporters are comfortably entrenched as one of the biggest providers for the Chinese market. Despite significant projected changes to the local economy, the dominant share of Australian meat market in China is expected to remain true through to 2020 and beyond. V&V Walsh’s recent A$1 billion deal […]

Chocolate market in China

Chocolate market in China

Chocolate market in China China is the next great frontier for Chocolate market China’s transformation from an isolated economy to a global economic powerhouse has turned hundreds of millions Chinese of its 1.3 billion people into eager consumers of everything from candy to cars. Thirty years ago, most Chinese had never eaten a piece of […]

Translate brand names into Chinese

translate brand names in China

Translate brand names into Chinese [more about Branding in China] Most foreign companies, in an effort to break through the Chinese market, have translated their brand names in Chinese. Indeed, this language is fundamentally different from English or French in its pronunciation, and this often translates into names that can hardly be articulated by Chinese […]

The Chinese red wine market, both promising and difficult

market research China red wine

The Chinese red wine market, both promising and difficult for foreign companies Cultural values influencing Chinese red wine consumption With 1.86 red wine bottles sold in 2013, China has overtaken France as the world’s biggest red wine consumer. The colour plays a crucial role in the success of red wine in China as red is […]

Branding: Elizabeth Arden launch its skincare line in China

Elizabeth Arden Branding China

Branding: Elizabeth Arden launch its skincare line in China Cosmetics and fragrances US giant Elizabeth Arden has been launched in 2005 across mainland China, focusing on Shanghai and Hong Kong. After having commercialized their iconic red door fragrance, it’s their skincare line that they’re putting out on the Chinese market. Western creams and masks are […]