Martial arts in China: an old market driven by new opportunities | Daxue Consulting

Martial arts in China

Martial arts in China have been practiced for thousands of years. Today, with Consumers’ newfound leisure spending, their practice is at the highest in its history. Given China’s rapid evolution in all sectors, we investigated the many new dynamics reshaping this rather traditional market.  A booming market – factors for the success of martial arts in […]

Government regulation of the cosmetics industry in China| Daxue Consulting

Cosmetic products include: Skincare products Shampoos and hair-care products Make-up products Products for children Sunscreen Anti-aging products Sports cosmetics Cosmeceuticals (products that combine cosmetic and pharmaceutical features, such as spot lightening cream, acne treatment lotion, and acne ointment.) The cosmetics industry in China in 2019 China has recently overtaken Japan to become the largest cosmetics […]

Latest housing report 2019: Female homeowner ratio on the rise in China | Daxue Consulting

female homeowner

China’s real estate market 2019 The number of Chinese women purchasing properties is rapidly growing, according to a report released by the real estate information platform BEIKE (贝壳找房 Beike zhaofang) in March 2019. This report analyzed over 60,000 second-hand housing transactions in 2018 from 12 major cities in China – including Beijing, Shanghai, Shenzhen and […]

Sanitary pads, tampons: everything you need to know about the feminine hygiene market in China

Feminine hygiene in China

The market for feminine hygiene in China is difficult to understand. Between the open-mindedness of younger consumers and the old beliefs of older women, preferences differ. In 2017, China’s female population was 679 million. This leaves many opportunities for feminine hygiene brands. However, the obstacles are numerous. Daxue Consulting gives an overview of the obstacles […]

Biotechnology and the Genetics Industry — pushing forward Chinese technology for good or evil? | Daxue Consuling

Chinese genetic market

https://podcasts.apple.com/us/podcast/62-starting-brand-agency-in-china-attracting-f-b-sme/id1450916630?i=1000444644059 Biotechnology and the genetics industry in China. Last year, a Chinese researcher, Jiankui He, was reported to presumptuously conducted a genetic modification experiment on two children of HIV infected parents. This experiment (CRISPR Cas-9 targeting/editing of HIV-related genes) received a wide range of attention not only from scientists but also the general public. Even […]

Beverage market research: Mineral water industry in China

Mineral water industry in China

Chinese people used to get groundwater from the pump, but nowadays, most people drink boiled tap water. Sometimes consumers also buy mineral water, distilled water or purified water. With the growing demand for bottled water, so many water producers are active in the water industry with specific market strategies and distribution channels. Thus, water becomes […]