Comparing smart speakers available on the Chinese market in 2019 | Daxue Consulting
Daxue Consulting always strives to look at the product or service through the consumers’ eyes. Thus, our team systematically conducts different big and small (like this one) experiments in order to come across all the pros and cons of the goods or services in the Chinese market. Since one of our aims is to perform […]
How the Chinese Instant Food Market is changing | Daxue Consulting
Due to the successful “reforming and opening-up”, China’s social structure has changed rapidly and the urban lifestyle has become more and more fast-paced. The average worker has a busier schedule; therefore, do not have time to treat themselves with decent meals. Therefore, because of the large population base, China is the largest instant food market […]
How eye-tracking is used to understand Chinese consumers | Daxue Consulting
Eye tracking at first glance Eye tracking, first employed in the psychological research of study human cognition many years ago, has emerged in many different areas to provide more objective details for researchers and developers. The eye-tracking technology is used to track the eye movement, gathering information such as the focus level and attention span […]
How can foreign automakers be a part of China’s future driven by electric vehicles | Daxue Consulting
Electric vehicles (EVs), including vehicles mainly powered by electric motors, are gaining increasing attention from governments and the automaker industry globally. China has become the biggest EV market within only a short period of time and is forecasted to continue rapid growth because of the support from the Chinese government and changing car purchase preference […]
Is pricing strategy a key to the success of your product in the Chinese market?
Daxue Consulting CEO, Matthieu David gives insight on the methodologies used to decide a pricing strategy in China. As an example, methodologies include a comprehensive price audit of the product categories, both through store checks and online marketplace and e-commerce scrapping. Benchmarking metrics of key market players, along with brands from different sectors but offering […]
International brands are in demand on China’s prenatal care market | Daxue Consulting
Two factors responsible for the high-speed-growth of the prenatal care market in China Babies from the baby-boom back in the 1980s have become parents themselves in the last decade. They have caused another, bigger baby boom, because of the cancellation of the one-child-policy. In 2016, the universal two-child policy came out, meaning that every couple […]
The increasing level of cleanliness: The household cleaning market in China | Daxue Consulting
The Chinese household cleaning products market is growing rapidly. According to STATISTA, revenue in the Chinese household cleaners segment amounts to USD 3,552 million in 2018 and the market is expected to grow annually by 4.1% (CAGR 2018-2021). The rising disposable income and improving quality of life result in Chinese consumers’ higher requirement of household […]
The Chinese Fashion Accessories Market Is Facing Unprecedented Growth
The fashion accessories market in China is showing a high-speed growth. For example, China has been the second largest jewelry market in the world in 2017 (around 671 billion RMB market size). As estimated, the sales revenue of fashion bags and accessories in China will be doubled from 2016 to 2019. Not only the market […]
Are unmanned stores in China he future of offline shopping?
Unmanned retail in China is an emerging industry, which can be seen by the unmanned stores popping up in China’s malls and city centers. Both online and offline channels of China’s retail industry are currently under pressure. Online shopping had been rapidly developing since 2011, especially between 2014 and 2016 when the growth rate of […]
How China is taking the lead on the smart city implementation?
China, since 2013, has been working on implementing the concept of Smart Cities and creating ecosystems aiming at position the domestic high-tech industries as world leaders. Smart city is using advanced digital solutions and IoT (Internet of Things) to implement data-driven urban strategies. For the Chinese authorities, this strong focus and incentives on the development […]
E-commerce in Rural China, the New Frontier
Will the development of E-commerce in Rural China be the next biggest challenge for the Middle Kingdom? The development of e-commerce in rural China will be the next biggest challenge facing the nation in the upcoming years. As e-commerce has been successfully implemented in urban areas in the past, main service providers Alibaba (阿里巴巴) and Taobao […]
Perfumes in China – Scent of A Good Future
Perfumes in China are slowly being introduced across the entire country. The unique cultural roots attached to perfumes embodies a challenge to perfume developers and sales unpredictable. There’s a false perception that perfume is a new thing in China, but it’s based on a technicality; perfumes are a new thing, but fragrances aren’t. Rather than […]