Market study: Vichy in China
Vichy is a commune in the Allier department in Auvergne in central France. It belongs to the historic province of Bourbonnais. It is known as a spa and resort town and was the de facto capital of Vichy France during the World War II Nazi German occupation from 1940 to 1944. The town’s inhabitants are […]
Market Study on: 7up in China
Whenever 7Up is mentioned, many people will immediately think of Fido Dido, 7Up’s personalized dynamic kid mascot. Its positioning as the “non-cola” cleverly helped the brand avoid competing with the two cola giants, Coca and Pepsi Cola. The meaning of 7Up 1. Wake up: Decide to have a good day, This is the day the lord […]
Market research: Coca-Cola in China
China is the hometown of tea. Especially after the reform and opening up, the market for drinks in China developed rapidly. Due to the rapid speed of the growth in China’s soft-drinks industry, it has potentially become one of the biggest industries in China. The Financial Times reported that the CEO of Coca-Cola once said that China was the […]
B2C 3C Product Purchasers in China
In year 2010, there were 32.19 million B2C 3C purchasers in China, which is 32.4% of the total B2C purchasers. 3C product is the category that has achieved fast development over the recent years online. The first reason is that with the help of the internet, they have great comparative advantage in product price, thus […]
Market research: Alcoholic drinks in northwest China
Trends Despite its current relative lack of development, urbanization is growing at a fast pace in northwest China. Along with this change in infrastructure are changes in its citizen’s alcoholic drink consumption behavior. Take middle class consumers as an example. Their disposable income allowed them to afford only local low end spirits and beers. However, the […]
Markert report: Alcoholic beverages in southwest China
Trends In southwest China, Baijiu(白酒) has been a tradition for a long time. Many famous Baijiu brands originate here, for example, Maotai(茅台) and Wuliangye(五粮液). In 2011, the sales prices of high-end Bajiu significantly increased, even though the government had taken measures to control prices. This has led to an increase consumption of standard spirits and […]
Market report in China: Famous B2C Websites in China
In China, e-commerce is developing at a fast pace, and thus all kinds of B2C websites are coming into being. In terms of market occupancy rate, the current situation of B2C websites is that there are many powerful competitors and one dominant player. 63.4% B2C consumers use Tmall. Then is Dangdang, which 20.8% B2C consumers […]
Market analysis: B2C Consumers in China
In year 2010, the number of B2C consumers in China reached 99.36 million, which makes up 61.9% of all online purchasers. Clothing, books and 3C products are the top three categories of goods that are most welcomed on B2C websites. 51.1% of all consumers buy clothes and shoes on B2C websites, 32.4% buy books and […]
Marketing research: retail for Cigarettes in China
China is the biggest cigarette consuming country in the world. Now, there are 356 million smokers in China, which is 27% of the world’s total smoker population. It has been estimated that the number of smokers will still remain over 300 million in year 2025, thus China’s consumption of cigarettes will still remain at a […]
Market research: Clarins in China
Clarins, a French cosmetics company, was established in 1954. In the early 1970s, it signed exclusive contracts with agents all over the world, and began its international expansion campaign. In 1981, it established its first subsidiary in America. Now, the company owns 19 subsidiaries, its products are sold in over 150 countries, and it has […]
Market report: E-Retail in China
In China, words like online purchasing, Internet, B2C, C2C and B2B are already prevalent in people’s daily lives. The increasing popularity of internet in mainland China, the maturation of goods delivery services and the rise in the varieties of goods all make online shopping a growing fashion trend in China. By the end of 2011, there were already […]
Market study: B2C book purchasers in China
In 2010, the number of B2C book purchasers in China reached 22.06 million, accounting for 32.4% of total B2C purchasers. Books were one of the earliest goods sold online in China. In 2010, there was another sales boom in B2C book purchasing. Dangdang began its e-book market, and 360buy opened its book category. The competition between […]