Differences in Chinese Shoppers’ Behaviors by City Tiers and Regions
In this report, we divide China into four regions: north(Liaoning(辽宁), Heilongjiang(黑龙江), Beijng(北京), Tianjin(天津), Hebei(河北), Shandong(山东), Shanxi(山西)), south(Guangdong(广东), Fujian(福建), Hunan(湖南), Hubei(湖北)), east(Shanghai(上海), Jiangsu(江苏), Zhejiang(浙江), Anhui(安徽), Henan(河南)) and west(Sichuan(四川), Chongqing(重庆), Shaanxi(陕西), Guangxi(广西), Yunnan(云南), Guizhou(贵州)). All households spend between approximately RMB 6,700 to RMB 7,400 per household. However, there is big variation among city tiers. Take shoppers in […]
Market research: beauty and personal care in East China
Trends In 2011, East China continued to see huge development in beauty and personal care industry in China. Although the global economy seemed and the stock market were performing poorly, it did not affect the beauty and personal care market in East China. Consumers in East China put a lot of care into their appearances, […]
Chinese and wine
China is a country with prosperous civilization, and the culture of wine is rich here. As early as five thousand years ago, the ancient people in China had begun to produce and drink wines. The Chinese people have been giving wines lavish praise. Currently, there are many famous brands of wines in China. Also with […]
China research: Business news in China September 2012
Will China apply economic sanctions to Japan? The Japanese government recently purchased Diaoyu Island from its private owner. This ownership of this island has long been a territorial dispute between China and Japan and this purchase agitated the Chinese people and worsened Sino-Japan relations. Now it seems that the Chinese government may take some measures […]
Retailing Myth:H&M
Master in Europe At present, H&M is not strange to most people, because we almost can see the logo at every department in relative developed cities in China. It is becoming more and more popular with people at all ages. H&M, short for Hennes&Mauritz AB, is founded by Erling Persson in Sweden in 1947 and […]
Market research: Cars in China
The automobile industry has played a large role in the recent growth of China’s GDP. In addition to its direct contribution to the Chinese economy, it promotes the development of relevant industries such as the transportation industry, the manufacturing industry, and the military. Also, it facilitates foreign investment and increases the country’s employment and fiscal income. […]
The Market of Soft Drinks in China
Soft Drinks in China: classification Soft drink is defined as either manmade or natural drinks that contain alcohol less than 0.5% in mass. In China, soft drinks are put in the following categories: Carbonated drinks, like Coca Cola, Pepsi, Fanta, Mirinda, and 7-Up. Fruit juice drinks, like Huiyuan(汇源)，Guolicheng(果粒橙). Vegetable juice drinks, like Nongfuguoyuan(农夫果园). Dairy products […]
Folli Follie in China
Affordable luxury Folli Follie Group is an international Greek company which is famous for jewllery, watches and fashion accessories. It has a history of 38 years and is now covering a large market share throughout the world in 25 countries with more than 390 exclusive shops. The company applies the integration of manufacturing and retailing […]
Market research: the pet market in China
When the first Asian pets exhibition was held in Hong Kong(香港) in 1997, China’s pet industry entered a new era. Over the 15 years since the event, China’s pet market developed very quickly and shows even more potential for growth. By the end of 2010, the number of dogs and cats as pets in China […]
Market research: Convenience stores in first tier cities
Convenience stores are small corner shops that provide groceries, toiletries, and satisfy emergency demands. The concept originates from America, where it splits into two kinds: the traditional convenience store and the Gas station shop. As supermarkets are expanding and emigrating from cities to suburbs, convenience are becoming more popular; especially in developing Asian countries such […]
Market study: Belle in China
Belle is a private company group in the shoe industry. It was founded in 1992, and now it has an annual turnover of 23.7 billion yuan (according to 2010 statistics). Now Belle has established partnerships with notable international brands such as Nike, Adidas, New Balance, Bata and Levi’s. Currently, Belle has ten famous shoe brands: […]
Market analysis: Pfizer in China
Pfizer: the American Giant Pfizer was found in 1849 in the United States. In its early development stages, it mainly produced chemical products and pharmaceutical products. The American Civil War in 1861 gave Pfizer a market opportunity to grow: the ongoing war increased the demand for medicine and Pfizer was a big supplier for the […]