The Chinese music education industry’s main driver: grades and certifications

Music education is a growing market in China With a market size of 75.7 billion RMB in 2016, China is a rising market for music education. This can be attributed to government support, China’s booming economy, and the upgrading of citizens’ consumption. Another factor not to be overlooked is the importance of music certifications to […]
Carrefour in China: 25 years of success ends with slow market exit

In China, Carrefour used to be the largest foreign retailer. However, after 24 years of operations it has taken steps to leave the Chinese market, where it was the fastest-growing among all foreign retail companies. On 23rd June 2019, Carrefour sold 80% of its share of Chinese stores to Suning International. As of March 2019, Carrefour China […]
China paradigm transcript #94: Connecting Europe and Chinese leaders in 2020

Find here the China paradigm episode 94. In this interview, Yingzi Yuan, Executive Director at Europe China Foundation, discusses Europe-China business relationships and how her foundation is connecting Europe and Chinese leaders. Full transcript below: Hello everyone, this is China Paradigm, where we, Daxue Consulting, interview seasoned entrepreneurs in China. Matthieu David: Hello everyone, I’m […]
Television market in China

Overview of the television market in China The television market in China entered a long ‘winter season’ around 4-5 years ago. A series of problems emerged, including the decline in TV sales, the endless price war, and the difficulty in product innovation. In 2018, the retail volume of China’s color TV market was 47.74 million […]
Recession-proof markets in China | What markets will grow in 2020?

COVID-19 had a great impact on the Chinese economy. Although China is already recovering from the coronavirus, economists suggest we will see a U shaped recovery in contrast to a V shaped one. This means that the economy will not bounce right back to normal as it did after SARS. Rather, we will see some […]
The video conferencing market in China booms with remote work demand

China’s remote conference tools market analysis The unexpected coronavirus epidemic has subverted the way many Chinese people work. On the first day of resumption of work on February 3rd, 200 million people used DingTalk (钉钉) to work remotely from home. Due to the excessive number of instantaneous visits, remote conference tools in China such as […]
Office furniture market in China: Industry Report

The office furniture market in China is in rapid development. After China joined the WTO, the tariff on office furniture decreased, triggering the increase of the office furniture export. Meanwhile, China is also one of the largest office furniture consumption countries. According to Qianzhan, the revenue of the office furniture market in China was over […]
Durex in China and its clever e-marketing

Durex China accounts for a large market share of the promising condom market When choosing a product once called “an armor against pleasure, and a cobweb against infection,” people tend to go for trusted brands. That is why well-known condoms such as Durex and Okamoto have such huge market shares. Ever since it dntered the Chinese market in […]
Volkswagen in China: Market analysis of the nation’s #1 car brand

History of Volkswagen in China On March 28th, 1937, ‘Gesellschaft zur Vorbereitung des Deutschen Volkswagens GmbH’ was founded in Germany. Later on Sep 16th, 1938, it got a name ‘Volkswagenwerk GmbH’. It is now one of the world’s largest international automobile companies, which produces and sells automobiles throughout the world. Today, the German company owns […]
Sephora in China

Sephora: legend of beauty Sephora is a world-famous chain cosmetic store. It was established in 1969 in Limoges(里摩日) France. The name “Sephora” comes from Moses of the Holy Bible, a beautiful, wise, brave and generous young man, standing for elegance, joy, and freedom. Moses’ ideals match perfectly with the operational strategy of the company. At […]
Instant noodles market in China: a recession-resistant meal

Instant noodles are made of dried and precooked noodles, along with flavoring powder and seasoning oil. They are popular all over China and are made by just adding hot water. In 2016, the global consumption of instant noodles reached 97.5 billion units. Equivalently, the daily consumption of instant noodles was 270 million units around the […]
Paper market in China: Imports and exports in balance

In 2018, 104 million tons of paper was both produced and consumed in China. However, the profitability of the Chinese paper industry is stabling out after an upward trend. The gross profit margin exceeds 13% and operating margin increased from 5.2% in 2013 to 6.5% in 2017. In 2008, the gross profit margin decreased from […]