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Bottled Water Market in China

Bottled water market in China

The competition in China’s beverage industry is increasingly fierce. Data show that as of the fourth quarter of 2018, the beverage market sales reached 16 million tons. Forecast shows that the sales volume of China’s beverage market in 2019 will be close to 200 million tons. In 2019, China’s bottled water sales volume reached 208.4 […]

The Face Mask Market in China: An Enforced Growing Trend | Daxue Consulting

the protective face mask market in China

In 2019, the size of the face mask market in China accounted for 27 billion yuan, with a 10.5 percent growth rate compared to 2018. Since December 2019, the spread of the Coronavirus in China has been driving the demand for medical face masks. Updated statistics that include the impact of COVID-19, show the face […]

Instant noodles market in China: a recession-resistant meal

instant noodles market in China

Instant noodles are made of dried and precooked noodles, along with flavoring powder and seasoning oil. They are popular all over China and are made by just adding hot water. In 2016, the global consumption of instant noodles reached 97.5 billion units. Equivalently, the daily consumption of instant noodles was 270 million units around the […]

Paper market in China: Imports and exports in balance

In 2018, 104 million tons of paper was both produced and consumed in China. However, the profitability of the Chinese paper industry is stabling out after an upward trend. The gross profit margin exceeds 13% and operating margin increased from 5.2% in 2013 to 6.5% in 2017. In 2008, the gross profit margin decreased from […]

L’Oréal in China: 23 successful brands and 6 marketing methods

L’Oréal in China

L’Oréal, the world’s largest cosmetic company, entered China’s market in 1997. Since then, L’Oréal in China has expanded and become one of the nation’s most loved and purchased luxury cosmetic brands, with China its second largest market in the world. “I believe that one day China will become the No.1 country in the world in terms of […]

Swarovski in China

Swarovski in China

As a family-owned business, Swarovski was founded in 1895 by Daniel Swarovski. Today, the Swarovski Crystal Business (producing branded crystal jewelry and accessories) is a leading jewelry brand in China and around the world. It has a  global reach of approximately 3,000 stores in around 170 countries, more than 29,000 employees, and a revenue of […]

Hermes in China: 25 years of history

Hermes in China

The Chinese luxury goods market is growing quickly in China. Younger generations of Chinese consumers love luxury goods, especially from Europe. According to a report by BCG, in 2018 the global luxury market was 334 billion euros, China made up 33% of this total. This amount will increase with an expected growth rate around 6% […]

Chanel in China: Digital strategy and standing up to counterfeiters

Chanel in China is one example of success in the luxury market. The iconic brand arrived in China in 1999 with its first official store in Beijing and has since become successful in the 110 billion Euro Chinese luxury goods market. History of Chanel Extraordinary founder Decades separate the creation of the brand from the […]

The flower Market in China: How one brand captured the online market

Chinese flower market

The adornment of flowers is essential in Chinese festivals. During these festivals, copious amounts of flowers cover buildings and streets. Outside of these festivals, flowers are often given as gifts on special occasions. As symbols of love and happiness, flowers are welcomed by everyone. However, few people notice the Chinese flower market or flower suppliers […]

Tommy Hilfiger in China: Digital marketing and celebrity endorsements

Tommy Hilfiger in China case study

Founded in 1985, in The United States, Tommy Hilfiger is a highly recognizable designer brand dedicated to producing unique, classic and highly fashionable clothing and accessories for the global market. The product range includes men and women’s wear, children’s wear and a jeans collection. Other affiliated products include as watches and perfumes. Tommy Hilfiger in […]

Coronavirus China Economic Impact Report

COVID-19 economic impact in China

Download our Coronavirus China Economic Impact report The Coronavirus China Economic Impact report covers the spread of the outbreak in China, what industries are growing, and which industries are severely impacted. We also zoom in on the economies of Wuhan and Hubei, as well as Coronavirus impacts on the global supply chain. Lastly, we share […]

China’s soap market is dominated by foreign brands

China's soap market

Overview of China’s soap market: which opportunities for foreign brands? In China, where the population has reached 1.4 billion in 2020, 23.68 units of soap are consumed annually per person. The market is subject to a consumption upgrade as the disposable incomes of Chinese rise and consumers look for quality. Other trends include the increasing […]