Coca-Cola in China: how the leading soda brand defends its position in a sugar-free, tea-drinking market
Coca-Cola still leads carbonated drinks in China through its bottlers, but the category’s growth has moved to sugar-free drinks, tea and water, where Chinese brands move faster.
7Up in China: why the lemon-lime soda trails Sprite as consumers move to sugar-free drinks
7Up and Sprite sell the same taste at the same price in China, yet Sprite holds about six times 7Up’s share, and the whole soda category is now losing ground to sugar-free tea and sparkling water.
P&G in China: after four years of decline, growth returns through premium brands rather than price wars
P&G’s Greater China business grew again in fiscal 2026, driven by SK-II and Pampers, while its mass brands still lose ground to Chinese competitors; the group now says it will not compete on price.
Unilever in China: after ice cream and food, a slimmer group bets on beauty and premium care
Unilever’s China sales are growing again, but the company selling in China is smaller, more focused on beauty and wellbeing, and facing Chinese brands that are faster and increasingly premium.
China’s skin care market: Chinese brands lead, and global brands compete on proof
Chinese brands now hold the majority of China’s cosmetics market, yet the strongest international brands are growing again by bringing clinical proof, luxury and local innovation.
Flower market in China: From festival gifting to everyday emotional consumption
While flowers remain important within Chinese gifting habits, market growth is increasingly being driven by daily consumption. In China’s emotional purchase economy, flowers are playing a more important role in bringing comfort, happiness, and a sense of healing into everyday life. Consumers either gift flowers for themselves or for others on non-special occasions, creating small […]
Chinese drinks’ evolution: Health, hype, and the fall of sugar
Carbonated drinks are less popular, while other types of soft drinks are gaining ground Among Chinese consumers (2025), tea drinks was the most frequently consumed beverage (32.9%), followed by fruit/vegetable juices (30.8%) and carbonated drinks (30.5%). The popularity of tea-based beverages and functional drinks reflects a shift in consumer demand, as people increasingly opt for […]
China’s electronics buyers: how the trade-in subsidy pushed 91 million phones and digital devices
Chinese consumers once went online to find cheaper electronics; in 2025, a national subsidy paid part of the price and reshaped when and how they buy.
Laundry detergent in China: how Chinese brands took the market from powder to fragrance pods
China’s laundry market is mature in volume, but value is moving to concentrates, pods and fragrance, a premium segment where Chinese brands now compete head-on with P&G and Unilever.
From volume to value: Chinese instant noodle market enters a new phase of competition
In today’s fast-paced urban life, time has become increasingly fragmented. Long working hours, commuting, and digitally connected lifestyles leave many Chinese consumers with limited time to prepare meals at home. As a result, convenience has become a key factor shaping daily food choices. While Chinese food delivery platforms have expanded rapidly, instant food continues to […]
Chinese anti-aging market is no longer about age, it’s about timing, ingredients, and precision
In China, conversations around aging are starting earlier and becoming more specific. It is increasingly common to see younger consumers paying attention to subtle skin changes, while older groups focus on maintaining overall condition rather than reversing it. At the same time, people are becoming more selective in what they use. Consumers are reading ingredient […]
The olive oil market in China: Driven by health-oriented consumers
Olive oil in China has long been called “liquid gold.” It is cold-pressed directly from fresh olives without heating or chemical processing, preserving its natural nutrients. Olive oil is considered one of the most nutritionally beneficial fats discovered to date. Primarily because it is rich in oleic acid, a monounsaturated fatty acid, which accounts for […]