Chinese women over 30 are making waves: What you should know about this key consumer group
The new image of Chinese women over 30 has broken people’s previous conceptions about this dynamic consumer group. Chinese women bear a heavy load of social pressures: if women were not married or have not had children at the age of thirty, they were shunned with the phrase ‘leftover women’. However, Chinese women have stood […]
Who are Chinese netizens? Analysis on Internet Users in China
Currently China has 904 million Internet users, which is equal to 65% of the population. The unique thing about the usage of Internet in China is that 99.1% of total Chinese internet use is through mobile instead of laptop or desktop. Currently there are 897 million mobile users in China. Hence, the future growth of […]
China Paradigm #113: Understanding business practices and technology maturity in China through a SaaS case
China’s SaaS case in China Matthieu David interviews Michael Chiao, a Founding Partner at MEGI and Axel Standard. Finance and accounting management are important for companies as they weigh heavily in decision-making. That’s why MEGI, cloud-based accounting software has seen a great subscriber count since it’s creation. But is there a local market for such […]
Key Growth Engines of Internet retail in China
Internet retail in China has experienced exponential growth, with a current value CAGR of 58.58% from 2010 to 2019; the highest among all channels in retailing in the country. Internet retailing attracts a large consumer base in China, especially the digital-savvy young and middle-aged consumers, with the penetration rate of over 70% in 1st tier […]
COVID-19 impact on Chinese consumption
COVID-19 impact on Chinese consumption had unique outcomes in every industry. For example, mobile games and short-video markets experienced tremendous growth, while restaurants and services struggled to make ends meet. What Chinese people did at home during the epidemic The main lock-downs of the Coronavirus epidemic in China lasted over two months. However, as China’s […]
Divorce in China: will the post COVID-19 spike remain a trend?
China’s Ministry of Civil Affairs declared that over four million couples divorced in 2018, up 2% from the same period last year. China’s divorce rate has been steadily rising over the past ten years and this trend is expected to continue for the foreseeable future. During and after China’s coronavirus quarantine period, Global Times reported […]
Why Astrology is popular in China
A trend to watch for marketing to young women Astrology is defined as “The study of the movements and relative positions of celestial bodies interpreted as having an influence on human affairs and the natural world.” It originated from the western society. Nevertheless, astrology is popular in China and has affected Chinese people’s daily lives […]
B2C e-commerce in China Overview: E-commerce in China is growing at a rapid pace
The B2C e-commerce market in China has grown from $229.9 billion in 2012 to $1.5 trillion in 2019 and is projected to grow at an annual 13.8% over the next five years, to $2.8 trillion in 2024. Suc industry is still in the growth phase of its economic life cycle, and in 2019, e-commerce made up 36.6% of total retail […]
Chinese daily life during the Coronavirus outbreak: Facing boredom with humor and digitization
How are Chinese people entertaining themselves during the Coronavirus outbreak? The 2020 Lunar New Year will be remembered for more than just the year of the rat. In addition to celebrating the New Year with family, China also had its hands full containing the outbreak of the Novel Coronavirus. The economic impact of the Coronavirus […]
Nike’s lunar New Year commercial: Why Nike’s first Chinese New Year ad is a big success
According to the Chinese zodiac, the coming new year is the year of the rat. Alert, nimble and intelligent, the rat is the first of the 12-animal-cycle. Along with a special Chinese New Year collection, which draws inspiration from traditional Chinese themes such as paper-cut folklore, Nike celebrates the Chinese New Year with its first […]
The history of Artificial Intelligence (AI) in China
Along with the gradual maturation of China’s artificial intelligence (AI) technology observed in recent years, many industry giants progressively increased their investment in this new market. The burgeoning applications related to AI technology have also expanded the scope of this technology from niche research fields to broader commercial areas. In fact, today, AI in China […]
China Paradigm 86: Bringing Chinese gaming innovation to the Middle East
Matthieu David interviews Vincent Ghossoub, co-founder & CEO of Falafel Games. Building a company that handles game development and game publishing in China can definitely be a challenge. But how big does this challenge become if your main goal is to develop games for an Arabic market? In this new China Paradigm podcast interview, we […]