Bilibili: China’s leading platform for ACGN and beyond
Bilibili, also known as B-site (B站), is a popular Chinese video streaming platform founded in 2009. In the beginning, it was a small and niche business concerned with the creation and sharing of videos about the Anime, Comics, Games and Novels (ACGN) subculture. However, over the years, Bilibili gained popularity and enriched its content, quickly […]
The ultimate guide to navigate the Chinese digital marketing ecosystem
The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]
Chinese netizens reflections on the Tokyo 2020 Olympics: National pride is alive and well
Whether China won 38 or 42 gold medals, the Tokyo 2020 Olympics caused a rise of netizens commentary on Chinese social media. Through social media listening we gained a deeper understanding China’s national pride, but also openness and appreciation of other cultures. Here are the main takeaways from social listening regarding Chinese netizens reflections on […]
Insider Talks with Google China: Insights into Google’s China operations
At first glance, Google China seems like an oxymoron. It is widely known that Google ended its search operations in China in 2010 and has since been blocked. However, Google’s search engine is only the tip of the iceberg in terms of the internet giant’s operations. Therefore, the banning of the search engine was no […]
Ponzi scheme or money revolution? Chinese perceptions of cryptocurrency and bitcoin
Bitcoin had a more than 300% surge since 2020. Naturally, cryptocurrency has gained tremendous attention from various stakeholders in China. Additionally, massive capital is flowing into cryptocurrency market in China. With the heating up value on bitcoin, Chinese netizens debate whether cryptocurrency is a massive Ponzi scheme that produces a meaningless output, or if it […]
Clubhouse in China: The app’s quick rise and fall created a battle ground for imitators
The wave of Clubhouse blew from Silicon Valley to Chinese social networks. Since Elon Musk, the founder of Tesla, joined a chat room on Clubhouse, this audio-only social app has become a buzz with netizens around the world. According to App Annie, Clubhouse has exceeded 8.1 million downloads worldwide, and 4.6 million come from February […]
Awakening the dragon of rural consumption in China: How to tap into this Blue Ocean consumer base
The incredible popularity of Chinese short-video star Liziqi, who has 13.7 million subscribers on Youtube and 34 million on Douyin, has drawn the world’s attention to rural China. Viewers see the countryside in China as a fairyland, while Xinhuanet, China’s official press agency, described the rural market in China as a “gold mine” of consumption […]
China Paradigm Transcript #108: Run business in China’s cloud industry as a foreign company
Find here China Paradigm episode 108. In this interview, Steve Mushero tells us about China’s cloud industry and his business China MSP YunChang. Full transcript below: Matthieu David: Joining us today is Steve Mushero, CTO founder of China Net Cloud which you founded in 2008. You have been in China since 2005 and you have been in […]
The craze for e-commerce gamification in China, from charity to double 11
E-commerce gamification in China was one of the top marketing strategies during Double 11 2020. Consumers are exposed to more stimulation than ever before. Thus, the traditional marketing tools like TV commercials don’t work like they used to. Companies have found more creative and engaging ways to capture consumers’ attention, which lead to the rise […]
6G in China is at the initial stage of development, here is what you should know
As early as 2018, The 5G Technology Working Group at the Ministry of Industry and Information Technology started research into 6G in China. This makes China one of the first countries to explore 6G technology. In November 2019, the Ministry of Science and Technology, together with other key ministries and research institutions organized a 6G […]
What Chinese netizens say about the US 2020 election
On Tuesday, Nov. 3rd, the 2020 US Presidential Election drew attention from all around the world, including China. Considering the tense relationship between the two countries, it is not surprising. This year’s election was the hottest foreign-political topic on Chinese social media, even more heated than the 2016 election. Through social media listening, we can […]
Daxue Talks 88: The best platforms for fashion marketing in China
In this China business vlog, our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA), shares his knowledge about how to attract and convert online traffic and which are the best platforms for fashion marketing in China. Jump to questions: 0:00 Introduction 0:22 For fashion brands, what are the best platforms to attract […]