[Podcast] China paradigm #20: How to get the most out of XiaoHongShu
China Paradigm interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China’s ecommerce scene. This episode zeros in on XiaoHongShu, a growing ecommerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how […]
China Fashion Trends 2019 | Daxue Consulting
Taobao Official Report English Translation On 18th March 2019, China’s biggest e-commerce platform Taobao released a video report on Weibo: China Fashion Trend Report 2019. The headline of this 40-second short video report claims: Chinese women will be manlier than men in 10 years. The hashtag on Weibo – #Chinese women more masculine than men […]
An exemplary cross-industry collaboration example in China: What do lipstick and China’s most popular mobile game have in common? | Daxue Consulting
M.A.C successfully collaborated with China’s biggest mobile game to boost brand awareness Cross-industry collaboration in China. Last month, the Canadian cosmetics brand M.A.C and the most popular Chinese mobile game Honor of Kings released five co-branded lipsticks, featuring the lip colors of 5 well-known game characters. This cross-industry collaboration has become a huge success and […]
How Peppa Pig went from banned to viral right before the year of a pig | Daxue Consulting
Peppa Pig is a popular cartoon series from the UK, which has been screening in China since late 2015. Recently, a 5-minute video titled “What is Peppa” (啥是佩奇，Sha Shi Peiqi?, Peiqi is the Chinese translation for Peppa) caused a huge response among Chinese netizens. This video has received an enormous number of views and the […]
The Red Packets advent in anticipation of the upcoming 2019 Spring Festival | Daxue Consulting
“Not only Hongbao (红包, which means “red packets” are the red envelopes with money inside) should be present in the money transactions scenario, it’s also supposed to facilitate emotion expression and interesting interaction,” stated by Zhang Xiaolong, credited as “Father of WeChat”.,senior executive vice president and president of WeChat Group during the 2019 Wechat Open […]
Be the first to read the 2018 WeChat Data Report | Daxue Consulting
WeChat, from China internet giant Tencent, released the 2018 WeChat Data Report in a recent 2019 WeChat Open Class in Guangzhou, in order to highlight the growth of users‘ communication and their changing preferences over the past years. As WeChat is the No. 1 social media app in China and a must-have for brands to […]
International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]
No Place to Place: Chinese netizen’s react to ofo’s downfall
The reaction and reflection of Chinese people on the ofo crisis All eyes in China are now on ofo, a Beijing-based bicycle sharing company founded in 2014. The dockless system uses its smartphone app to unlock and locate nearby bicycles. In 2017, it had deployed over 10 million bicycles in 250 cities and 20 countries. […]
What international brands should know about WeChat’s latest update | Daxue Consulting
On December 21, 2018, WeChat released an update, which brought a lot of changes and new features. For those who are not familiar with it, WeChat is the most popular multifunctional messaging, social media and mobile payment app in China with over 1 billion monthly active users. It is one of the most powerful tools […]
How are the Chinese media and netizens responding to the riots in France? | Daxue Consulting
The “yellow vest” protests that have spread throughout France since November 17, turned violent in Paris over the weekend. Angry anti-government protesters in Paris wearing yellow safety vests smashed windows and set fire to vehicles and broke into a museum and several luxury stores. It is reported by the press that the unrest is the […]
[Podcast] China paradigm #8: How can businesses keep up with China’s changing mobile scene?
In this episode of China paradigm, Matthieu David interviews Thomas Meyer, co-founder of Mobile Now Group. Thomas teaches us how businesses can keep up in China’s changing mobile scene, the best social commerce practices to do on WeChat, and some advice on getting to a good agreement with co-founding partners. Mobile Now Group has the […]
Chinese Characters Found on Formula Packaging in Canadian Walmart Exposes Shopping Scandal
Another Scam of Chinese Oversea Shopper (Daigou). A Weibo (China’s biggest microblogging platform) post on Oct. 9 has been reposted 13,000 times and got almost 4,000 comments: Someone found Chinese characters written on the bottom of several Enfamil formula packagings in a Canadian Walmart. Why is this seen as a scandal in China? This article […]