Daxue Talks 74: Marketing in China: Alternatives to email newsletters
1:06: We know that email Newsletters are not effective in China. Which channel can replace newsletters? 2:56: You mentioned SMS solutions several times. What kind of software do you use in China to distribute SMS easily and to connect them to your platform? Daxue Talks is a show powered by daxue consulting, a china-based strategic market research company […]
Daxue Talks transcript #73: Development of 5G and software in China
Find here Daxue Talks episode 73. Aurelien Rigart, Vice President and partner at IT Consultis, answers our questions regarding the development of the 5G in China and discusses the differences between developing software in China and in the rest of the world. Have clients ever asked you to develop on the Huawei OS? How is […]
Daxue Talks 73: China as a tech powerhouse: 5G, software development, and programming languages
China as a tech powerhouse 0:54: Have clients ever asked you to develop on the Huawei OS? 1:46: How is the development of 5G so far in China? What do you expect as an impact of 2020? 3:53: What are the differences in developing software in China and the rest of the world? Are the […]
Daxue Talks transcript #72: Driving online traffic: Mini-programs, native app, and AI in China
Find here Daxue Talks episode 72. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, explains the different features and functions of mini-programs and the differences with a native app. The focus of this interview is to dive deep into driving online traffic in China. What features and functions can be developed […]
Daxue Talks 72: Comparing WeChat mini-programs and brand’s native app
0:54: What features and functions can be developed through mini-programs? Can we develop a chatbot, a mini-game, a payment system, a shop, a face recognition, or CR? Also, what can and cannot be implemented through a mini-program? 3:02: What features are usable with a native app that you cannot find in a mini-program? 5:36: What […]
Daxue Talks transcript #71: How are chatbots used in mini-programs in China?
Find here Daxue Talks episode 71. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, discusses the usage of chatbots for mini-programs and the mistake that companies do when developing a website in China. How do you implement chatbots on your mini-program, website, or platforms like Taobao or JD? What software is […]
Daxue Talks 71: Operating chatbots in China: Implementation, limitations, and mistakes
0:54: How do you implement chatbots on your mini-program, website, or platforms like Taobao or JD? 3:22: What software is required to implement a chatbot in China? Is it implemented with the help of existing software? Also, what are the limitations of chatbots? In the past over the last three years we overestimated the intelligence […]
Daxue Talks transcript #70: Key components of private traffic in building a brand’s ecosystem in China
Find here Daxue Talks episode 70. In this interview, Aurelien Rigart shares his expertise on the coding of mini-programs in China and tells us more about the key components of private traffic in China. What are the different components of private traffic? What is used to create private traffic in China besides your own website and WeChat? […]
China Paradigm 108: Meet the founder of the fist internet cloud company in China
The fist internet cloud company in China Matthieu David interviews Steve Mushero, CTO of China MSP YunChang (the fist internet cloud company in China). The cloud internet service is fairly new to China and Steve Mushero’s company has been one of the pioneers on the Chinese market. In 2015 he managed to raise 9 million […]
China Paradigm transcript #95: How one company leverages delays of Chinese outbound travel to Europe
Chinese outbound travel to Europe Find here the China paradigm episode 95. In this interview, Sophie Sun, Founder and CEO at TravelRight tells how her company targets Chinese outbound travel to Europe and delayed flights of Chinese passengers with a unique business model. Full transcript below: Hello everyone. This is China Paradigm, where we, Daxue […]
Key Growth Engines of Internet retail in China
Internet retail in China has experienced exponential growth, with a current value CAGR of 58.58% from 2010 to 2019; the highest among all channels in retailing in the country. Internet retailing attracts a large consumer base in China, especially the digital-savvy young and middle-aged consumers, with the penetration rate of over 70% in 1st tier […]
Internet Censorship in China explained
The Internet and social media are pervasive and transformative forces in contemporary China. Nearly half of China’s 1.3 billion citizens now use the Internet. Use of the internet in China began in three phrases. First, with the advent of Internet cafés. Second, with the expansion of home and office based computers. Third, with the widespread […]