Daxue Talks 8: 5 minutes to understand Douyin marketing
Douyin marketing Fabian Ouwehand, Douyin expert and entrepreneur in China, gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In 5 minutes, find a clear presentation, Douyin’s 2019 figures and key insights to understand how the APP works. Jump to the questions: 0:40 What is Douyin? 0:55 […]
Daxue Talks transcript #6: Do you know how to get more traffic on Tmall?
Find here the Daxue Talks episode 6. Learn in 2-5 minutes useful tips on how to get more traffic on Tmall. Full transcript below: I am Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. Talking about traffic acquisition on […]
Daxue Talks 6: How to Drive Tmall traffic
How to Drive Tmall traffic The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, learn how to increase traffic and attract more customers to your Tmall’s page. Skip the intro: 0:23 Traffic on Tmall can be costly and mainly comes from advertisements. What […]
Daxue Talks transcript #5: Domestic e-commerce on Tmall
Find here the Daxue Talks episode 5. Learn in 2-5 minutes the latest updates about the domestic e-commerce on Tmall. Full transcript below: I am Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are the costs of using […]
Daxue Talks 5: How to negotiate with Tmall in 2019
How to negotiate with Tmall in 2019 The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we better understand the Tmall ecosystem and find answers to basic but essential questions. Jump to the questions: 0:23 What are the costs of using Tmall for […]
Daxue Talks 4: How to start an online business in China
Start an online business in China The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we clarify the difference between cross-border and e-commerce businesses in China. Also, we learn about the requirements to use Tmall Global. Jump to the questions: 0:23 What are […]
Daxue Talks transcript #3: Cross-border e-commerce in China in 2019
Find here the Daxue Talks episode 3. Learn in 2-5 minutes the latest updates about cross-border e-commerce in China in 2019. Full transcript below: I am Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are the main cross […]
Daxue Talks 3: The differences between the main cross-border platforms in China
Differences between the main cross-border platforms in China The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we ask Olivier the first portion of most frequently asked questions about cross-border platforms in China. Jump to the questions: 0:35 What are […]
Podcast transcript #60: The best advice you can hear about leveraging Douyin for marketing
Find here the China paradigm episode 60. Learn more about Fabian Ouwehand’s personal story in China and get the insightful pieces of advice about leveraging Douyin for marketing. Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, a strategic market research company in China and this is the China paradigm podcast. Today […]
Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting
Chinese tourism in Italy Italian National Tourism Department Promotes Chinese Tourism in Italy on Digital Platforms In 2018 more than 5 million Chinese tourists went to Italy and it’s estimated that this number will exceed 6 million in 2019. According to the Italian newspaper, IL SOLE 24 ORE’s report on July 30th, each Chinese tourist […]
China reacts to the death of former French President Jacques Chirac | Daxue Consulting
On Thursday, Sep 26th, the former French President Jacques Chirac passed away in Paris at the age of 86. His influence was felt across France as thousands of French people, despite harsh weather condition, queued in Paris on Sep 29th to pay their last tribute after the funeral. Jacques Chirac, center-right socialist politician, served as […]
China Paradigm 78: Bootstrapping a software in China to manage in-bound sales serving 900+ clients
In this episode of China Paradigm, Thomas Knoop, the GM & Co-Founder of Livecom China, speaks with Matthieu David about the leading CustServ AI solution that supports Wechat, Weibo, Insta in China. In this China business vlog, Knoop talks about the business model of Livecom and the story behind it. He also mentions his unique […]