Market report: Technogym in China
Market report: Technogym in China More market report in China Technogym was founded in 1983, headquartered in Cesena, Italy. Due to its continuous development and innovation, Technogym has now become one of the world leaders in the products and services industry for training and rehabilitation. The company also promotes the wellness lifestyle, a way of […]
Marketing research: IPhones or other smartphones?
Apple, we’re way ahead of you Although Apple just recently launched the iPhone 4S, several Chinese online stores are offering die-hard Apple fans the opportunity to buy the much-anticipated next-generation “iPhone 5.” The knock-off smartphones are available for as little as RMB200 (US$40) on popular websites, such as China’s largest online marketplace, Taobao.com, which has […]
Cost of baby in China
Because of the inflation and the increase of living cost, Chinese young couples seem to be more anxious about raising a baby than years ago, especially for those who living in first-tier cities, like Beijing, Shanghai, and Guangzhou. Taking Shanghai for example, it will spend over 30,000 a year on average for raising a child […]
The 20 items that every house in China may have
1. Chopsticks (筷子) Chopsticks are short, frequently tapered sticks used in pairs of equal length, which are used as the traditional eating utensils of China. 2. Sewing machine (缝纫机) In many Chinese families, there are sewing machines for the mothers to make the clothes themselves. 3. Hot pot (火锅) Hot pot, less commonly Chinese fondue […]
10 China couples stars brands love
Wang Fei(王菲) and Li Yapeng(李亚鹏) Wang Fei has been a spokesperson for many global brands, such as LV, CELINE, Motorola, J-phone(Japan), Baleno attitude, Pepsi, Jovell, Head-Shoulders (海飞丝). And Li worked for Porsche Design. Liu Jialing(刘嘉玲) and Liang Chaowei(梁朝伟) Liu worked for LUX, SK-Ⅱ, OSIM, WANKO, Yan Zhiwu(燕之屋), Shui Xing Jia Fang(水星家纺), while Liang Chaowei worked […]
China: Growth Market for the Future
Consumer developments Access to TV sets and PCs has grown vastly over the last two decades, giving rise to stronger demand for appliances and Internet access. However, ownership of sophisticated electronics, such as DVD players, mobile phones, digital cameras and MP3 players, is still largely restricted to wealthy urbanites. Holiday taking has increased in China, […]
Chinese VS Germans
What will happen when Chinese meet Germans? A designer Yang Liu conveys the cultural differences between western countries and eastern countries through her East Meets West infographic series. It can be seen from the picture that western citizens prefer a more independent lifestyle while Chinese like living dependently. The picture shows different attitudes towards punctuality, Germans […]
Top 10 Chinese movie stars
NO. 1 Jackie Chan (成龙) As a cultural icon in China, His main endorsements are Bawang shampoo, Synear dumplings (思念水饺), Canon EOS, Kaspersky, etc. NO. 2 Donnie Yen (甄子丹) Another action movie actor, whose main endorsements are Jacob & Co, Sharp, Datangwushuang online gaming (大唐无双网游), etc. NO. 3 Xu Jinglei (徐静蕾) endorsements: GOGI, Bishengyuan tea, Lipton, Jonson&Jonson, Grace towel, ENICAR, […]
The Bao fa hu in China
How have the Chinese super-rich become super-rich? The Bao Fa Hu is the very large and powerful group of overnight millionaires or billionaires who have little “cultural worth,” . Bao Fa means “explosively rich” and Hu means “group.” Western countries call them “new money”. According to the statistics, the population of Bao fa hu […]