Market report: Flourishing air quality market equipment in China
Market report: Flourishing air quality market equipment in China Rising interest for air quality equipment in China Chinese people are more and more concerned by China air pollution problems. The phenomenon of Chinese consumers investing in an air purifier to enhance the quality of the indoor-air they breathe is gaining momentum. Air-purifiers are among the […]
DiDi DaChe: taxi-booking app in China
It is becoming increasingly difficult to hail a cab in China’s first cities like Beijing, Shanghai, Guangzhou, Shenzhen, etc. This statement brought developers to think of a new way of hitching a ride: why not create an app enabling riders to find a taxi nearby willing to take him to his destination, and drivers to […]
Market report: Tobacco Market in China
Market report: Tobacco Market in China China is the world’s biggest market for cigarettes, with 300 million smokers, nearly three times as many as those in the next biggest smoking nation, India. In 2012, the tobacco market’s revenues have reached $122 billion, up from $47 billion in 2005. The China National Tobacco Corporation, which effectively […]
Fashion magazines in China
Madame Figaro, first published in Paris in 1980 as a supplement to the Saturday edition of the daily newspaper Le Figaro, now has expended into more than 12 countries and districts including China, Japan, Korea, Thailand, Taiwan China, Russia, Greece, Portugal, etc. Dedicated […]
China research: Famous female western celebrities in China
Angelina Jolie Endorsement: Louis Vuitton Sophie Marceau Endorsement: CHAUMET & Dior Julia Roberts Endorsement: Lancôme Meryl Streep Endorsement: Salvatore Ferragamo Emma Watson Endorsement: Burberry, Lancôme Trésor Midnight Rose, Alberta Ferretti, People Tree, etc. Anne Hathaway Endorsement: Lancôme Magnifique, Lux, and Redu. Scarlett Johansson Endorsement: MANGO, Dolce & Gabbana, etc. Nicole Richie Endorsement: MercuryDuo Cameron Diaz Endorsement: TAG Heuer […]
Camay in China
Camay, a Combination of Passion, Romance, Glamour, Joy, and Delication Camay, a scented hand and body soap, is one of Procter & Gamble‘s most famous brands launched in 1986. It was inspired by superior French fragrances and has built a significant awareness in more than 60 countries. With the slogan of “Camay: the soap for beautiful women”, […]
Market research: Korean film industry in China
Jeon Ji-hyun (全智贤)-“My Sassy Girl” The history of the Korean movie industry from the silent screen to the present box-office blockbusters has been shaped by constantly-changing historical and cultural forces. There are three important moments in the development of Korean films: first in 1992, Marriage Story was financed by Samsung, marking the first non-government funded […]
French Movies in China
Famous producers: “Le Gaumont et compagnie “, “Pathé“, “UGC“, and “AMLF“ There are basically four famous film producers in France, “Le Gaumont et compagnie “, “Pathé”, “UGC”, and “AMLF”. Among these producers, the previous two are well known amid Chinese audiences. For instance, the films produced by “Pathé” are “Les Choristes” (放牛班的春天), “Océans”, “Microcosmos: Le […]
Clothes & Cosmetics Markets for 15 – 18 years old
Consumer Behavior in China The majority of Chinese students aged between 15 and 18 years old are studying in school where does not allow them to wear their own clothes except the uniform distributed by school. In this situation, the clothes that have been sold most among Chinese students are underwear, sweaters, polo shirts, heavy coat […]
Leisure Activities in China
TV Market Share in China: Hisense, Chuangwei, Changhong, TCL, Konka Due to the pressure generated from high pace of life, Chinese people tend to choose watching entertaining programs or going shopping to kill time when they are off work. As for the usual brand of TV chosen by Chinese consumers, following diagram illustrates a explicit structure of TV manufacture market in China. […]
Market research: Coffee market in China
Throughout its long history, Chinese people have drank tea from morning to night. Today, a large amount of people, especially those who have been abroad and people of the younger generation, prefer to drink coffee over tea. They associate coffee with a “petite bourgeoisie” lifestyle (that is the way Chinese like to describe French lifestyle […]
Market analysis: Chinese middle class
Background: 300 million People In China, the middle class is defined as households mainly concentrated in major cities, engaged in decent jobs with good educational background and professional qualifications. They typically earn an annual income of more than 60,000 RMB, own at least one house and one private car, and enjoy an above average to average consumption level. According to statistics, there are over 300 million people in China that are qualified to be considered part of this above-defined middle-class. This demographic covers about 25% of the Chinese population – as large as the entire population of the United States. The number is predicted to reach 700 million within the next […]