Market Tidbits transcript #7: How and why China’s fitness industry is transforming
Allison Malmsten: Hello and welcome to this week’s episode of Market Tidbits. This week we focus on China’s fitness industry and how it has changed over the last few years. This week, I’m super excited to talk about the topic of China’s fitness industry. I’m joined by Steffi Noel, a project manager at daxue consulting […]
An insight into the growing health awareness in China
Following economic growth and increasing willingness to pay (WTP) has given rise to higher health awareness in China with a growing need that accelerates a paradigm shift from being a reactive consumer to a proactive consumer. China is rapidly becoming the world’s largest market for healthy eating. A report by Boston Consulting group had estimated […]
The causes and market impact of stress in China and how ‘stress’ has become a key selling point for brands
Zhenyu Luo, the CEO of the top-performing Chinese online learning application, iGet (得到) said in his trending New Year’s speech, “you must run extremely fast to stay in the same place.” This sentence is a fitting description of the reality that is faced by an ordinary Chinese person today. A 2019 survey estimates that 16.6 […]
The results are in: The most nostalgic IP in China you want to co-brand with
Nostalgia marketing has proven to be one of the most effective marketing strategies in China. After observing successful strategies over the years, we have found that one of the most efficient ways to do nostalgia marketing is through Co-branding with nostalgic IP in China. To learn more about what young Chinese’ nostalgia triggers are, daxue […]
Comprehensive Agreement on Investment: what opportunities does the EU-China investment deal represent for EU investors
Market entry strategies and investing in China can often prove to be a difficult endeavor due to the harsh Chinese regulations on foreign direct investments (FDIs) in the mainland. With FDI restrictions almost four times higher than the OECD average according to the FDI Regulatory Restrictiveness Index, the Chinese market is hard to penetrate for […]
Market Tidbits transcript #6: Nostalgia marketing in China
Allison Malmsten, media manager at daxue consulting, is talking with Grace Yu, project manager at daxue consulting, about nostalgia marketing in China. Our full findings are available for you to download! What is nostalgia marketing? Grace Yu: Nostalgia marketing is appealing to the emotions people felt between the ages of 12 and 22. During this […]
Personalization and customization in China: Is it worth the effort and how to create a campaign
China is on the path to becoming the largest luxury market in the world. According to a McKinsey report, China will contribute 40% of the world’s consumption of luxury goods by 2025, and it has already become the biggest market for many luxury brands. At the same time, foreign apparel brands have been expanding rapidly […]
Off-White in China: young American brand gaining fame among Chinese streetwear fans
The history of Off-White: The streetwear brand from Chicago going global Off-White was founded by Virgil Abloh in the United States in 2012 and became a globally famous streetwear brand within a few years. Off-White in China has gained a lot of attention as streetwear is becoming more popular in the country. The brand entered […]
Inside China’s digital yuan: Initial pilot trial of digital currency in China and its future
In October 2020, residents of Shenzhen Luohu district received unique red pockets (Hong Bao), not from their relatives or via WeChat, but from their local government. Inside these digital red pockets was China’s digital yuan. Fifty thousand lucky residents received a total of 10 million worth of digital yuan, which can be spent in over […]
12 China business events in 2021 to watch out for
These are the China business events in 2021 to watch out for, in a wide range of industries from seafood to beauty to tech. These 12 events and exhibitions are in greater China, you can find the website links in each description. Canton Fair 2021, China Import and Export Fair Source: Business Insider, Canton Fair […]
BAT, Bilibili, Kuaishou and Tik Tok: Big Tech competing in China’s online education market
China’s online education market has seen expansion since 2014, especially during the COVID-19 crisis, driven by distance learning’s increasing demands. The Chinese government’s policies to encourage the development of the online education market and the massive jump of the capital inflows propel the expansion. In recent years, information technology has improved, including in lower-tier cities. […]
The 10 most epic China marketing campaigns of 2020
2020 was an all-around difficult year. But during the turmoil of a global pandemic and a global economic crisis, there were brands who still insisted in spreading the messages of hope and empowerment. There were also brands that uplifted us with their creativity and adaptability, and provided new products that resonated with Chinese culture on […]