How the fight against youth unemployment in China will change the economy for the long term
The Chinese economy is currently in a phase of slow economic growth that is affecting various sectors of its social landscape. In the last few months, the sharp surge of youth unemployment in China has attracted attention. However, countermeasures have been put in place to respond to this problem. Will the high youth unemployment rate […]
Barbie in China: From limited appeal to cinematic success
Barbie is an iconic and globally recognized toy created by the American toy company Mattel. The American toy firm Mattel produced the iconic and well-known Barbie. Since her debut in 1959, Barbie has evolved into much more than a mere doll; she has become a cultural phenomenon and a representation of play, fashion, and imagination. […]
Gen Z are pursuing chill vibes (松弛感) on Chinese work culture: Is it time to say “bye” to 996?
Modern-day Chinese work culture is focusing on a strict hierarchical structure and long work hours. Clocking on an average 48.7 hours of work a week in 2023, Chinese employees are often compelled to make sacrifices for their employers. The IT sector in China is particularly infamous for its long work hours and lack of holidays. But as […]
Biem.L.Fdlkk: Behind the Chinese golf brand with the wackiest name ever
Many travelers in China have likely passed by the Biem.L.Fdlkk store at a train station or airport, wondering about the brand’s peculiar name. Today, the mystery behind the unconventional name of this Chinese golf apparel brand is finally unraveled. The crazy English name comes from the phonetic transliteration of the Chinese brand name “比音勒芬” (bi […]
Five years later, Dolce & Gabbana in China is still struggling to regain popularity
Dolce & Gabbana, a renowned luxury brand, once enjoyed immense popularity in China. However, their reputation suffered a significant blow following the release of a promotional video that was perceived as insulting and discriminatory. As a result, the brand experienced a substantial loss of customers in the Chinese market. Despite efforts to repair their image […]
The science of IP collaboration in China: How to craft the perfect co-branding strategy
IP collaboration is a co-branding method where two or more brands mesh their brand assets (whether it be logos, colors or mascots) to create a new product or service. In the recent years, IP collaboration in China has exploded in popularity among both domestic and international brands. Differences in IP collaboration in China and the […]
What is the recipe for successful China market entry strategy?
Navigating the complexities of China’s business culture and political environment is crucial for a successful market entry. With over 1.4 billion inhabitants, China has the largest population in the world, offering businesses a vast pool of potential customers and clients. The middle class in the nation is also growing quickly as more and more people […]
How does China’s Stock Market work and why does it lag behind the country’s economic growth?
Since the founding of China’s stock market with the Shanghai Stock Exchange and the Shenzhen Stock Exchange in 1990, China’s economy has experienced tremendous growth. Hence, one would expect China’s stock returns to be equally fruitful, as stock market performance is normally closely tied with a nation’s economic performance. However, that is not the case […]
Rebranding success: KANS’ transformation into a leading anti-ageing skincare brand in China
KANS (韩束) is a Chinese skincare brand founded by parent company Shanghai Chicmax cosmetics in 2002. Prior to its re-brand in 2021, KANS functioned as a medium-to-high-end skincare brand within the company’s portfolio, focusing on providing effective skincare products for Chinese women under the slogan “Science realises your beauty”. In 2021, the brand underwent a […]
E-commerce and social media: driving forces behind China’s fast fashion market success
China’s fast fashion industry is experiencing significant growth, driven by the country’s position as the world’s largest fashion market. Despite temporary setbacks caused by the COVID-19 lockdown and the Xinjiang cotton scandal, the industry is expected to continue expanding with an annual growth rate of 5.2% from 2023 to 2027. The market value reached 1 […]
The future of sustainable fashion in China
Though currently niche, one area of China’s fashion industry that is projected to grow is sustainable fashion. Sustainability awareness is not only rising, as we found in our 2022 Green Guilt report, but there are many other hidden motivators driving sustainable fashion in China. In this report, we use social listening to uncover what Chinese […]
Embracing the “New Normal”: unlocking opportunities in China’s wine market
Although wine consumption was not traditionally significant in Chinese culture, the adoption of westernized lifestyles in major urban areas has sparked an increasing interest in wine among Chinese consumers. However, in 2020, with restrictions in the catering industry, including restaurant and bars, and the cancellation of social dining occasions, China’s wine market suffered a sharp […]