How young Chinese consumers are finding themselves
We analyzed the overarching trends of young Chinese consumer’s ambitions. To go beyond consumer trends and expose societal trends, we uncovered the correlations in consumer habits, social listening, in-depth interviews, and successful brand strategies. In this report we define young consumers as Chinese millennials and Gen-Z, or in Chinese terminology, the 90后 (those born after […]
Five China marketing strategies that domestic brands do better than foreign brands
Foreign brands have enjoyed a positive reputation in the Chinese market for years, but as China shifts to a consumption-driven economy, domestic brands are gaining increasing advantage. As the nation’s digital ecosystem becomes increasingly more complex and further diverges from what’s familiar to the West, Chinese companies are better able to navigate the digital world […]
Navigating the winds of change: China’s fashion industry experiences unprecedented growth
China’s fashion industry is currently experiencing an era of unprecedented change and growth. In the “State of Fashion 2023” report, a joint effort by BoF and McKinsey, it is projected that the global fashion market will slow down in 2023 due to macroeconomic and geopolitical factors, including rising inflation, supply chain pressures, and political tensions. […]
“Are you an old spirit (精神老年人)”: Trending hashtag on Chinese social media
Although having a busy schedule is often perceived as being successful or at least competitive in the workplace, some young people are turning their backs on the hustle culture. On Chinese social media, Douban (豆瓣), there is a group of users who call themselves “old spirits (精神老年人)”, which refers to young people whose lifestyle, daily […]
From high-rise buildings to sustainable materials: trends in Chinese apartment complexes
Living in a Chinese apartment is a unique experience that blends modernity with tradition. Most apartments are in high-rise buildings and come in different sizes and designs, ranging from cozy studios to spacious multi-bedroom units. The apartments are typically furnished with modern appliances, sleek furniture, and stylish decor, with many Chinese homeowners placing great emphasis […]
B2B marketing in China: The Chinese business culture embrace online strategies for procurement
The extensive and lucrative Chinese market presents B2B companies with an abundance of opportunities. According to the Analysis of B2B e-commerce industry in China by the Chinese market research company Gonyn, China’s B2B e-commerce transaction scale reached 29.95 trillion RMB in 2021, with a year-on-year growth of 11.34%. In 2022, China’s B2B e-commerce transaction scale […]
How young consumers and low-tier cities are shaping China’s jewelry market
China’s jewelry market is undergoing a significant transformation as younger consumers and low-tier cities are emerging as key drivers of growth. Millennials and Gen-Zs are reshaping the local jewelry market by showing a strong preference for gold jewelry over traditional silver and diamond options. This shift in consumer behavior has prompted established jewelry brands to […]
How health-conscious consumers are transforming the Chinese beverage market
The beverage industry in China is booming, thanks to the recovery of social events like parties and wedding banquets after the pandemic. The market grew to 1.25 trillion RMB (182 billion USD) in 2022 and produced 183.3 million tons in 2021. The most popular beverages in China in 2022 were packaged drinking water, carbonated beverages, […]
Louis Vuitton in China: continuously providing fresh experiences to consumers both online and offline
Louis Vuitton Malletier, also known as LV or Louis Vuitton, is a French luxury fashion brand founded by Louis Vuitton in 1854. The brand’s extensive range of products includes luxury suitcases, leather goods, shoes, watches, jewelry, accessories, sunglasses, and books. Louis Vuitton entered the Chinese market in 1992 and has since become one of the […]
Lego in China: conquering the toy market one block at a time
With almost 300 million kids under the age of 18 in 2023, the Chinese toy market is extremely profitable, and reached a revenue of more than 18.9 billion USD in 2022. Lego is among the major players in this sector, holding over 43% of the market share in the construction toy category as of 2021. […]
Perfect Diary: a once-thriving cosmetics brand’s decline and lessons learned
Perfect Diary, a cosmetic brand originating from China, achieved early success in its global expansion efforts. The brand’s initial popularity in China was fueled by effective marketing strategies, including KOL (Key Opinion Leader) marketing, co-branding, and private traffic pools. However, despite its standing as a leading makeup brand in China, Perfect Diary’s success has waned […]
How POP MART leveraged co-branding to dominate China’s blind box toys market
POP MART (泡泡玛特) is a popular cultural entertainment brand in China that specializes in selling blind boxes. Founded in 2010, the company has become a leader in the designer toy market in China. In the first half of 2022, the company’s revenue was 2.4 billion RMB (349 million USD), up 33.1% year on year. Although […]