Daxue Talks 25: Artificial intelligence at each stage of the customer journey in China
Max Peiro, Daxue Talks’ new guest talks with us about AI and big data in retail in China. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about how AI has infiltrated the retail industry in China and how can a brand boost up its data […]
Daxue Talks 22: Understand Chinese corporate innovation in 5 minutes
Max Peiro, Daxue Talks’ new guest talks with us about Chinese corporate innovation. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about how global brands and tech start-ups can drive innovation in China. ACCESS THE TRANSCRIPT OF THIS EPISODE Questions: What are the differences and […]
Why China Market Research must Examine Culture
China has enormous geographical disparities and socioeconomic variations across its regions. Consumer preferences evolve rapidly and sometimes even erratically. These cultural considerations should be taken into account when conducting China market research. It poses unique challenges to dominant and maintain dominance in the Chinese market. For instance, Uber, the senior leaders of Uber did their […]
Podcast transcript #68: All the things you need to know for running B2B business on WeChat
Find here the China Paradigm 68 and find more about developing B2B business on WeChat, it includes the techniques in building WeChat official account, how to attract potential customers interested in using WeChat to buy things, and what functions of WeChat do China’s semiconductor companies take into account when doing marketing on it. Full transcript […]
Podcast transcript #66: Broaden investment horizon: invest in retail technology startups in China
Find here the China Paradigm episode 66. Learn more about Max Peiro’s exceptional experience of investing in retail technology startups in China: he has brought the powerful SaaS solution for the Chinese retail market and helped the retail startups in their Series A funding round in China. Full transcript below: Matthieu David: Hello everyone. This is […]
Daxue Talks transcript #13: O2O business model in China
Find here the Daxue Talks episode 13. From the talk with Igor learn in 2-5 minutes about the O2O business model in China. Full transcript below: My name is Igor Temirov, I’m an expert in developing foreign markets and for the last five years, I have been in China, helping several companies to enter the Chinese […]
Daxue Talks transcript #11: Features of China’s FMCG market
Find here the Daxue Talks episode 11. From the talk with Igor learn in 2-5 minutes about the features of China’s FMCG market. Full transcript below: My name is Igor Temirov, I’m an expert in developing foreign markets and for the last five years, I have been in China, helping several companies to enter the Chinese […]
Daxue Talks 13: Find a balance: online and offline presence in China
The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, learn the unique O2O business model features in China in 2019. Jump to the question: 0:45 Does the O2O business model have unique features in China compared to the West? What are they? Daxue […]
Daxue Talks 11: How to enter China’s online FMCG market in 2019?
Enter China’s online FMCG market The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we unveil the recipe for a successful entry into the Chinese FMCG market, what to expect and what to be prepared for. Jump to the questions: 0:31 What are […]
How to build a mass brand in China’s consumer goods market?
Daxue Talks 6: How to Drive Tmall traffic
How to Drive Tmall traffic The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, learn how to increase traffic and attract more customers to your Tmall’s page. Skip the intro: 0:23 Traffic on Tmall can be costly and mainly comes from advertisements. What […]
Daxue Talks 5: How to negotiate with Tmall in 2019
How to negotiate with Tmall in 2019 The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we better understand the Tmall ecosystem and find answers to basic but essential questions. Jump to the questions: 0:23 What are the costs of using Tmall for […]