Daxue Talks transcript #13: O2O business model in China
Find here the Daxue Talks episode 13. From the talk with Igor learn in 2-5 minutes about the O2O business model in China. Full transcript below: My name is Igor Temirov, I’m an expert in developing foreign markets and for the last five years, I have been in China, helping several companies to enter the Chinese […]
Daxue Talks transcript #11: Features of China’s FMCG market
Find here the Daxue Talks episode 11. From the talk with Igor learn in 2-5 minutes about the features of China’s FMCG market. Full transcript below: My name is Igor Temirov, I’m an expert in developing foreign markets and for the last five years, I have been in China, helping several companies to enter the Chinese […]
Daxue Talks 13: Find a balance: online and offline presence in China
The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, learn the unique O2O business model features in China in 2019. Jump to the question: 0:45 Does the O2O business model have unique features in China compared to the West? What are they? Daxue […]
Daxue Talks 11: How to enter China’s online FMCG market in 2019?
Enter China’s online FMCG market The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we unveil the recipe for a successful entry into the Chinese FMCG market, what to expect and what to be prepared for. Jump to the questions: 0:31 What are […]
How to build a mass brand in China’s consumer goods market?
Daxue Talks 6: How to Drive Tmall traffic
How to Drive Tmall traffic The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, learn how to increase traffic and attract more customers to your Tmall’s page. Skip the intro: 0:23 Traffic on Tmall can be costly and mainly comes from advertisements. What […]
Daxue Talks 5: How to negotiate with Tmall in 2019
How to negotiate with Tmall in 2019 The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we better understand the Tmall ecosystem and find answers to basic but essential questions. Jump to the questions: 0:23 What are the costs of using Tmall for […]
Daxue Talks transcript #4: The difference between cross-border and e-commerce businesses in China
Find here the Daxue Talks episode 4. Learn in 2-5 minutes the latest updates about the difference between cross-border and e-commerce businesses in China. Full transcript below: I am Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are […]
Daxue Talks 4: How to start an online business in China
Start an online business in China The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, we clarify the difference between cross-border and e-commerce businesses in China. Also, we learn about the requirements to use Tmall Global. Jump to the questions: 0:23 What are […]
Chinese New Retail giants are going global and social | Daxue Consulting
Chinese new retail Alibaba, JD and Tencent are well-known Chinese tech giants. They’re also Chinese New Retail giants What is New Retail? It’s a consumer-centric, data-driven approach that merges online and offline interactions as well as elements of traditional retail, social media and entertainment in the shopping experience. It not only improves shopping for customers […]
The film industry in China: Marvel as a successful model
On April 24th, 2019, Disney’s mega-blockbuster “Avengers: Endgame” was released in Chinese theaters two days before it did in the United States. The movie is the 22nd of the Marvel Universe franchise and the fourth of the Avengers blockbusters. In the Chinese movie market alone, the film became a box-office champion within two days. To […]
Costco’s crazy Shanghai debut: what is the potential for Costco in China? | Daxue Consulting
Last Tuesday, Costco opened its door for the first time in Shanghai. Long queues and frenzied shopping are not uncommon in China, German discounter giant Aldi also experienced it just a couple of months ago, as it opened its first two offline stores in Shanghai. However, early shut-down of Costco on the opening day is […]