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Pairing with Ctrip, Audi Presents an Exclusive Glamping Trip to ‘Mars’

Ctrip and Audi project in China

On September 5th, Audi officially announced a collaborative project with Ctrip: A Trip to ‘Mars’ on China’s ‘Golden Week Holiday’. During the trip, participants will take an Audi Q7 SUV deep into the Tsaidam Basin (Qinghai Province), a region known as “the most Martian place on Earth” for its topography. There, they will live in […]

INSBAHA x Sanxingdui Museum campaign: Marketing “antique” products to Gen-Z

INSBAHA x Sanxingdui Museum campaign

On July 12th the Chinese make up brand INSBAHA (原色波塔) released their new collaboration with the Sanxingdui Museum (三星堆博物馆) on all their Chinese social media accounts. INSBAHA is a make-up brand founded by a Chinese cosmetics company, Proya Cosmetics (珀莱雅), which targets ‘health nuts and trend lovers.’ The Sanxingdui Museum is located near Chengdu and […]

Xiaomi X Marie Claire collaboration: Xiaomi’s plan to attract more female users

Xiaomi’s campaign targeting women

On June 11th, Xiaomi’s campaign targeting women was first released on Weibo by Marie Claire 嘉人’s official account, and gained 25,000+ reposts and 50,000+ likes. In this campaign, Xiaomi and Marie Claire invited actresses, Wu Jinyan and Zhang Huiwen, and seven industry elites to answer questions under the themes “告别过往,生生不息 An Endless Life with a […]

Luckin Coffee partners with famously unenthusiastic foreign pop idol, Lelush from Russia

new Russian idol in China

On May 10th, Luckin Coffee, a tech-forward domestic coffee chain, officially announced a new collaboration with one of the most talked about idols in China, Lelush (利路修). Luckin released a video entitled “Luckin YYDS” via their social media, where Lelush was seen with his Japanese competitors Hanyuda Amu (はにうだあむ) and Liu Yu (リュウユ) for Produce […]

China paradigm transcript #94: Connecting Europe and Chinese leaders in 2020

Connecting Europe and Chinese leaders

Find here the China paradigm episode 94. In this interview, Yingzi Yuan, Executive Director at Europe China Foundation, discusses Europe-China business relationships and how her foundation is connecting Europe and Chinese leaders. Full transcript below: Hello everyone, this is China Paradigm, where we, Daxue Consulting, interview seasoned entrepreneurs in China. Matthieu David: Hello everyone, I’m […]

Uniqlo x KAWS: The secret to success in Co-branding in China | Daxue Consulting

co-branding-China

Co-branding in China The most recent fashion collaboration in the Chinese market between Uniqlo x KAWS (UT collection) officially released in China on June 3, 2019, leading the same series in Japan for 4 days. The UT stands for Uniqlo T-shirt, this series presents the pop culture such as movies, cartoons, and art. Uniqlo’s Tmall […]

Open Innovation: Transforming your Business in China

Smart Shopping in China

Open innovation (OI) is the process of integrating external expertise into the innovation processes of a company or organization. The overall purpose of implementing an open innovation strategy is for companies to take advantage of external ideas, resources, and market channels in order to advance their own technology and products. It essentially enhances a firm’s […]

An exemplary cross-industry collaboration example in China: What do lipstick and China’s most popular mobile game have in common? | Daxue Consulting

mac and honor of kings

M.A.C successfully collaborated with China’s biggest mobile game to boost brand awareness Cross-industry collaboration in China. Last month, the Canadian cosmetics brand M.A.C and the most popular Chinese mobile game Honor of Kings released five co-branded lipsticks, featuring the lip colors of 5 well-known game characters. This cross-industry collaboration has become a huge success and […]

Workshop in China: NextStep Collaborates with Daxue Consulting

Workshop in China

To know more about the following industry: Workshop in China, contact us at dx@daxueconsulting.com NextStep Collaborates with Daxue Consulting Shanghai-based learning platform for Entrepreneurs and Managers, NextStep is partnering with Daxue Consulting to share industry expertise on relevant market in China. With the advancement of the local businesses in mind, Daxue Consulting and NextStep aims […]