Navigating the new wave: how livestream redefine luxury e-commerce shopping in China
In recent years, China’s luxury e-commerce has redefined luxury shopping in China through livestreaming, which accounted for about 25% of all online shopping GMV in China in 2023, showing its significant impact on the industry. The livestreaming sales phenomenon in China dates back to 2016, spearheaded by Alibaba during its Singles’ Day promotion. From its […]
China’s lazy economy 2.0: The new trend in modern living
The Lazy Economy is rapidly growing in China. Services like instant delivery, online ordering, and smart home devices are created to meet people’s needs with minimal effort. This trend reflects a fast-paced lifestyle and a pursuit of simplicity, driving innovation in business models and technology. However, its swift expansion also presents challenges. Download our 2024 […]
How do Chinese people lose weight?
Over half of Chinese adults were overweight in 2022. In combination with this statistic, the beauty standards in China are relatively unforgiving towards extra weight, with social discussion trends amplifying the public’s general awareness and anxiety over the issue. In 2022, 77% of Chinese netizens believed they had weight issues. Social media has driven interest […]
Racket sports in China: Will tennis overtake badminton and pingpong?
While most consumer goods industries such as luxury goods and beauty are seeing hampered growth, China’s summer sports market is expanding. The 2024 Paris Olympic Games have further intensified discussions around sports, especially around racket sports in China. In addition to traditional sports like table tennis and badminton, Zheng Qinwen’s (郑钦文) outstanding performance in women’s […]
From basketball to tag football: What drives the rise of team sports in China?
Based on our social listening on China’s summer sports market in summer 2024, basketball and football have solidified their positions as two of the top eight summer sports. China has traditionally favored indoor and individual sports in like badminton and ping pong. However, team sports have experienced a sudden rise especially at the intermural level. […]
Exploring the sauce and condiment market in China: How Chinese consumers view Western sauces and their evolving preferences
The sauce and condiment market in China has been steadily growing over the past few years, from RMB 301.6 billion in 2016 to RMB 592.3 billion in 2023. It is typically divided into two categories: single-flavor sauces and compound sauces. Single-flavor sauces use one ingredient, such as salt or pepper, while compound sauces blend multiple […]
Welcoming the new era of sports in China: Driven by leisure
In a culture that, for decades, has placed more importance on academics and achievement than leisure and play, China is welcoming new dimension to athletics. While the country is known to excel in individual and indoor sports, this shift expands the category to see more growth in team and outdoor sports. At the same time, […]
Growth opportunities for foreign-owned hospital operations: What healthcare companies in China should know
Foreign-owned companies can now direct clinical operations and open 100% foreign owned hospitals in some Chinese cities. On September 7th 2024, China’s Ministry of Commerce, National Health Commission and the National Medical Products Administration announced the opening up the medical sector and, in particular, medical innovation to international players. As of this date, foreign-owned healthcare […]
Tripling sales and halving prices: China’s samples market revolutionizing purchases
Product samples have increasingly influenced full-size purchases in recent years, reshaping the Chinese B2C market. The astonishing popularity of sample-sized products has given rise to a thriving samples economy in China which has not seen similar growth in the West. Chinese consumers are increasingly embracing sample-sized shopping, leading to a shift from samples being purely promotional to […]
Is China’s sample’s economy a beauty market disrupter?
According to JD.com’s data, the sales of sample-size products (小样) in China have grown 4.3-fold between 2019 and 2023. Vending machines distributing sample-size products are popping up around malls, Harmay (話梅), a sample-size retailer born on Taobao has hopped offline to run 11 stores in 8 Chinese cities. Chinese consumers are then going to Xiaohongshu […]
Two New Drivers of Chinese Gen-Z Consumption: Wellness and Experience
With reports of lower Chinese consumer confidence filling headlines, we simultaneously see phrases such as “consumption upgrade” and “consumption downgrade” used to describe Chinese consumer behavior today, creating more confusion than clarity. What’s clear is that Chinese Gen-Z consumption is changing, uncovering new purchasing drivers. The term “consumption upgrade” rings back to 2016, when China’s […]
China’s samples economy report
Product samples are incredibly popular in China, driving the growth of a unique economy that hasn’t seen the same rise in the West due to specific economic factors and consumer preferences. In China, product samples are evolving from a promotional tactic to a packaging option, as consumers are increasingly willing to buy sample-sized products. This […]