Plant-based milk in China: is the future of milk vegan?
Plant-based milk in China has gained increasing popularity as an alternative to traditional dairy milk. Driven by various factors including increasing health consciousness, environmental concerns, and lactose intolerance among consumers, this trend is expected to grow even more, opening unique opportunities for new brands in the Chinese market. Increasing demand of milk substitutes, with soy […]
The US bubble tea market predicted to grow the fastest: Tips for Chinese tea brands to localize
The global bubble tea market is expanding quickly. According to Fortune Business Insights, the size of the global bubble tea market reached US $2.29 billion in 2022. It also forecasts a Compound Annual Growth Rate (CAGR) of 7.5% from 2023 to 2030, expected to exceed $4.08bn in seven years. Another report by Facts & Factors […]
China’s chemical industry: charting a greener path towards sustainability
China is the world’s largest producer and consumer of chemical products with a substantial international influence. China’s chemical industry is one of the world’s fastest-growing chemical industries in terms of revenue since 2011. The industry is essential to China’s overall economic development and has seen substantial growth and modernization over the past few decades. As […]
“How many more surprises to expect from Sanxingdui”: Trending hashtag on Chinese social media
The culture of Sanxingdui (三星堆) could be traced back to the Bronze Age, which many archaeologists identified to be part of the ancient kingdom of Shu (蜀). Back in 1986, sacrificial pits including gold, bronze, jade, and pottery artifacts were accidentally discovered by local workers from a brick factory in Nanxing (南兴镇), Sichuan province. It […]
South Korea’s flagship stores: Going beyond retail and creating brand impact
South Korea, recognized as the birthplace of K-pop and Hallyu (한류), also boasts a vibrant and bustling shopping scene with fierce competition. To establish a strong presence, brands are launching flagship stores (플래그십 스토어), the primary and prestigious retail shops that embody the brand’s image, values, and products. These stores play a vital role in […]
China’s outbound M&A trends: exploring the impact of COVID-19, regulatory reviews, and shifting investment preferences
The China Mergers & Acquisition (M&A) market has undergone significant changes in recent years, particularly in outbound deals. Despite a slump in China’s outbound M&A transactions in 2022, Asia remains a popular destination. However, continued tensions between the U.S. and China in combination with the hurdles presented by national security reviews continue to pose challenges […]
How young Chinese consumers are finding themselves
We analyzed the overarching trends of young Chinese consumer’s ambitions. To go beyond consumer trends and expose societal trends, we uncovered the correlations in consumer habits, social listening, in-depth interviews, and successful brand strategies. In this report we define young consumers as Chinese millennials and Gen-Z, or in Chinese terminology, the 90后 (those born after […]
“What kind of unbelievable methods do young people use to manage finances”: Trending hashtag on Chinese social media
A recent survey on financial management among Chinese young people born in the 90s and 00s was conducted by Tencent-owned survey platform, T-ask. The survey showed that there is a growing awareness amongst this demographic of the importance of financial literacy. The survey (n=3,193) results showed that over 80% of the participants either already have or are […]
China’s EV brands: Leading the electric mobility revolution with technological innovation and a consumer-centric approach
Electric Vehicles (EVs) are automobiles that are powered either entirely or mostly by electricity. EVs are particularly environmentally friendly since they consume little to no fossil fuels (gasoline or diesel), resulting in significantly reduced emissions. Moreover, EVs have fewer moving components, leading to lower maintenance requirements and low operating expenses. In China, over 94 brands […]
Comparing South Korea’s Hallyu and China’s Guochao
In today’s globalized world, the influence of culture and trends from different countries has become increasingly prominent. Two noteworthy phenomena, Guochao in China and Hallyu from South Korea, have influenced consumption choices of luxury, food and beverages, fragrances, and many other goods and services. Recognizing the potential of these movements, many brands have actively embraced […]
“Zibo’s Eight Big Bureaus (八大局) has topped the list of the most popular national scenic spots”: Trending hashtag on Chinese social media
The smell of flavored meat and vegetables sizzling in the streets of Zibo has not stopped since a group of college students posted videos of themselves on social media enjoying the city’s freshly grilled barbecue in February. The post went viral and has made Zibo one of China’s major tourist spot. During Labor Day, the craze […]
Seizing opportunities in China’s food and beverage market: innovation, convenience and rising health awareness
China’s food and beverage market has experienced significant growth in recent years, attracting companies from various industries. Several factors have influenced the industry’s development during this period. The COVID-19 pandemic has brought about changes in people’s habits and values, leading to an increased focus on health and well-being. Additionally, the growing affluent population now vaunts […]