CLOT x Nike Air Force 1 K.O.D collection has been re-released after 15 years
The collaboration between Clot X Nike has more than ten years of history and, to this day, products of their collaboration remain relevant to the international fashion market. CLOT is a renowned Hong Kong streetwear brand founded in 2003 by Edison Chen and Kevin Poon. In turn, Nike needs no introduction. This year, the two brands re-released the K.O.D […]
“The Summer Palace x Big White Rabbit” is a vivid example of a company using nostalgia marketing
A vivid example of a company using nostalgia marketing (read more about nostalgia marketing) is the collaboration between the Shanghai milk candy brand White Rabbit (大白兔) and Summer Palace (欧和园).These local and popular brands collaborated for the first time and launched a product with a series of candy gift boxes called “The Summer Palace x Big White Rabbit”, “Ji Tu […]
Eleme and Hanyi Fonts’ punny co-branded delivery bag
In December 2020, Ele.me and Hanyi fonts launched a clever and punny collaboration on delivery bags. Ele.me (饿了么) is one of the largest online food delivery platforms in China, and a successful example of the O2O model. Hanyi Fonts (汉仪字库), founded in 1993 in Beijing. Hanyi Fonts specializes in e-font design and development, as well as […]