The secret to how CHIOTURE grew by 500 million RMB, nearly three-fold, in one year
CHIOTURE (稚优泉) is a Chinese cosmetics brand that focuses on becoming a “Global Cosmetic Fashion Catcher”. It is committed to customizing exclusive makeup for every individual. CHIOTURE integrates trendy colors and eyes-catching elements to create a creative cosmetic brand full of vitality “Lifestyle”. Source: CHIOTURE, Brand logo The transformation of CHIOTURE From 2017 to 2018: […]
Market Tidbits transcript #4: Mobility market in China: services related to getting things from point A to B
Matthieu David: Hello everyone. Today, for this Market Tidbits, we are going to talk about the mobility market in China. Mobility is a big thing. We are seeing in the world Uber, but in China, we are seeing Didi and Didi won the battle over Uber in China, taking actually some shares worldwide and Uber sitting […]
Huawei’s market strategy during a really, really rough year
For Huawei’s smartphone business, 2020 was particularly difficult. On the one hand, under the trade ban signed by the United States in 2019, Huawei’s smartphones sold overseas cannot be equipped with Google’s GMS (Google Mobile Service), which has seriously affected their overseas sales of smartphones. Even though the Chinese smartphone brand launched HMS (Huawei Mobile […]
Chando: How this Chinese beauty brand continues to thrive in China’s rising beauty sector
Chando is a Chinese beauty brand founded in 2001 by the International Beauty Group Garan. Since then, it has been consistently considered as one of the top players in the domestic beauty market. During T-mall’s 2019 11/11 event, Chando was the top-performing domestic beauty brand with a 498 Million Yuan sales revenue. This is the fourth time Chando has […]
How SUPERMONKEY gym is transforming China’s fitness industry into a retail model
Founded in 2014, the SUPERMONKEY gym chain started out as a 24-hour self-served gym box in Shenzhen. Within a year, it offered group class studios and expanded to Shanghai and Beijing in 2016 and 2018, respectively. To date, SUPERMONKEY owns more than 100 physical stores in prime areas of nine major cities across China, including […]
Keep: the APP dominating China’s fitness market and inspiring millions
Relying on China’s robust economic advancements and Chinese people’s increasing health awareness, China’s fitness industry has boomed. In 2019, China has become the largest fitness market in the world with approximately 49,860 fitness clubs and 68.1 million members. An optimistic estimation is that China’s fitness industry total out-put value, including gym memberships and equipment purchases […]
How HomeFacial Pro grew from a niche brand to a mass skin care brand in China
HomeFacial Pro, or HFP in short, is a Chinese skin care brand founded in 2014 by Guangzhou Danke Internet Technology Co Ltd. It takes up a 0.9% brand share in the skin care market in China. The name “HomeFacial Pro” means professional skin care that can be enjoyed at home. It is one of many […]
Chinese brand naming case studies in the pharmaceutical industry
Finding an appropriate Chinese brand name is an important step for any international brand entering China’s market as it is necessary for building brand equity among Chinese consumers. Hence, a brand that has taken care of adapting its name seems more reliable. Choosing an appropriate Chinese brand name is especially important in the healthcare industry, […]
The economy of Chongqing: What foreign companies should know about the City Built on Hills | Daxue Consulting
Straddling the upper reaches of the Yangtze River, Chongqing is one of China’s largest and most important cities. In 2020, Chongqing’s economy ranked as the 6th largest in China. With a GDP worth nearly $700 million measured by purchasing power parity, Chongqing has the largest economy of any inland city in China, even more so […]
Bayer in China: How the Pharma giant gained the strong approval of Chinese consumers
Overview of Bayer and Bayer China Bayer AG is a global enterprise with core competencies in the life science fields of health care and agriculture. Bayer, headquartered in Leverkusen, Germany, is one of the most famous companies among the world’s top 500 enterprises. In 2019, the total number of Bayer’s employees was 103,824 and the […]
COVID-19 impact on China’s beauty sector
In the past five years, the beauty sector in China had shown a steady increase, and China had become the world’s second largest beauty market in 2019. However in late 2019 to early 2020, COVID-19 impact on China’s beauty sector played out in many ways, forcing beauty brands to reconsider their China market strategies. Learn […]
Chinese KOLs vs. Western Influencers: How does an instagram post compare to a minute of livestreaming?
KOL marketing spans across PR (public relations), social media and content marketing. Both KOLs in China and influencers of western countries are playing a very crucial role in public relations and marketing. The differences between Chinese KOLs and western influencers reflects the different perspectives of aesthetics, entertainment, and social media preferences of two cultures. So […]