Calvin Klein in China
Introduction of Calvin Klein Calvin Klein (abbreviation: CK), is an American fashion brand, founded in 1968. It was named after the founder, designer Calvin Klein. Calvin Klein is one of the largest designer brands in the United States. Its new product designs are endless, and the momentum of Calvin Klein in China is strong. Their […]
Cartier in China: The king of jewelers
“Jeweler to kings, king of jewelers” said King Edouard VII about Cartier. The jewelry and watchmaking House is prestigious for its finest quality. Since 1847, the brand is developing some of the most prestigious jewellery in the world. With time, their brand expanded; now including watches, pens and other luxury goods. In 1992, Cartier started […]
5 Things everyone gets wrong when starting a business in China
Starting a business in China is a brave and bold move. It requires sacrificing an average of 70 hours a week for several years. This, in essence, is what most startups fail to recognize. Success doesn’t come overnight. So, if you are looking to open a new chapter in life and start a business, here […]
L’Oréal in China: 23 successful brands and 6 marketing methods
L’Oréal, the world’s largest cosmetic company, entered China’s market in 1997. Since then, L’Oréal in China has expanded and become one of the nation’s most loved and purchased luxury cosmetic brands, with China its second largest market in the world. “I believe that one day China will become the No.1 country in the world in terms of […]
Coronavirus crisis management: Four brands that have done it right
How should brands communicate to Chinese customers during the Coronavirus outbreak? While the epidemic is expanding globally, Chinese economy is gradually emerging from its lethargy. After the country’s quarantine has just ended, Chinese consumer behavior is no longer the same as before. During the epidemic, we have seen giant brands cutting down their operation like […]
Tips on business management during the Coronavirus from entrepreneurs in China
We asked entrepreneurs in China how they coped with the Coronavirus outbreak Our research on crisis management in China has already suggested the most important strategies to ensure business continuity include; embracing social responsibility, adopting technology, caring for employees, and adapting your purpose to new market demands. However to take our research one step further, […]
The flower Market in China: How one brand captured the online market
The adornment of flowers is essential in Chinese festivals. During these festivals, copious amounts of flowers cover buildings and streets. Outside of these festivals, flowers are often given as gifts on special occasions. As symbols of love and happiness, flowers are welcomed by everyone. However, few people notice the Chinese flower market or flower suppliers […]
Private Traffic in China: Own your customer traffic
Private traffic, known as 私域流量 in Chinese, is a trending term among China marketers in 2019 and 2020. Private traffic is a marketing method where communication with customers is funneled into private pools on platforms that allow brands to have full control without costs of third-party platforms. This way, brands can systematically reach users at […]
Hello Kitty in China: Case study of an iconic character
Hello Kitty, a well-known Japanese character that is enormously popular in China. Today it appears on every conceivable product, ranging from pencil cases and chainsaws to passenger jets. The phenomena of Hello Kitty in China is worth studying because of its success and popularity among women and children. Hello Kitty’s history Hello Kitty is a […]
The 10 most epic China marketing campaigns of 2019
Trends of the top China marketing campaigns of 2019 2019 brought creative China marketing campaigns from many industries. Our team looked at the marketing campaigns of 2019 and chose ten of the most epic to analyze. Some of the trends observed in 2019 that we expect to stay for 2020 were co-branding, social media marketing, […]
Daxue Talks transcript #26: the dynamics of Chinese New retail explained in 5 minutes
Find here the Daxue Talks episode 26. Max Peiro tells us about how brands should break silos in the customer journey to offer a real and immersive omnichannel experience. This plays a rising role in the Chinese New Retail, where all brands are developing the greatest innovations to win the race. Full transcript below: Max Peiro: […]
Advantages of Brand Independence in China
What is Brand Independence? Brand independence refers to a brand not relying on any other third party channels such as online marketplaces to sell products. In this case, the traffic will be driven from independent sales channels such as the brand’s own website. Brands, in turn, can manage their own identity, assets, and digital assets […]