Durex in China and its clever e-marketing
Durex China accounts for a large market share of the promising condom market When choosing a product once called “an armor against pleasure, and a cobweb against infection,” people tend to go for trusted brands. That is why well-known condoms such as Durex and Okamoto have such huge market shares. Ever since it dntered the Chinese market in […]
Volkswagen in China: Market analysis of the nation’s #1 car brand
History of Volkswagen in China On March 28th, 1937, ‘Gesellschaft zur Vorbereitung des Deutschen Volkswagens GmbH’ was founded in Germany. Later on Sep 16th, 1938, it got a name ‘Volkswagenwerk GmbH’. It is now one of the world’s largest international automobile companies, which produces and sells automobiles throughout the world. Today, the German company owns […]
Paper market in China: Imports and exports in balance
In 2018, 104 million tons of paper was both produced and consumed in China. However, the profitability of the Chinese paper industry is stabling out after an upward trend. The gross profit margin exceeds 13% and operating margin increased from 5.2% in 2013 to 6.5% in 2017. In 2008, the gross profit margin decreased from […]
L’Oréal in China: 23 successful brands and 6 marketing methods
L’Oréal, the world’s largest cosmetic company, entered China’s market in 1997. Since then, L’Oréal in China has expanded and become one of the nation’s most loved and purchased luxury cosmetic brands, with China its second largest market in the world. “I believe that one day China will become the No.1 country in the world in terms of […]
China’s soap market is dominated by foreign brands
Overview of China’s soap market: which opportunities for foreign brands? In China, where the population has reached 1.4 billion in 2020, 23.68 units of soap are consumed annually per person. The market is subject to a consumption upgrade as the disposable incomes of Chinese rise and consumers look for quality. Other trends include the increasing […]
How to use Taobao partner or Tmall partner: A GUIDE FOR NEWCOMERS IN THE E-COMMERCE MARKET IN CHINA
A Taobao partner or Tmall Partner, also abbreviated as TP; in Chinese 淘拍档, is another familiar term among international brands that want to enter the e-commerce market in China. However, for international brands, there are quite a few questions about TPs: What is a TP? How can I choose an appropriate TP? Is my brand […]
The smartphone market in China: Still largely untapped
The total number of Chinese smartphone users has reached 748 million in 2019. Approximately 53% of the population uses smartphones, leaving much of the smartphone market in China untapped. This number is expected to reach 868 million by 2023. With the sudden prevalence of smartphones in China, smartphone user habits are different in China from […]
China Paradigm 87: Learning business innovation in China through cooking
Matthieu David interviews Sandrine Delabrière, Innovation & Strategic marketing consultant, Food expert – certified Chef, instructor & author. Is innovation something that can be taught? In this episode, we learn about teaching innovation through cooking and how Sandrine has managed to build her company by helping other companies think strategically and creatively. Her workshops are […]
China quiz: Cultural and social ties between the US and China
Discover our new China quiz on American culture in China! Learn how strong American brands and licences can be on the Chinese market.
China’s beauty quiz! | China Challenge
Test your knowledge on our new exciting China’s beauty quiz and discover your score out of 10! Ready? Subscribe to our newsletter to keep yourself up-to-date on the Chinese market! [wysija_form id=”7″] For more information on beauty and cosmetics in China, you can either read our related articles: Cosmetics and personal care market in China: […]
Daxue Talks transcript #2: 5 minutes talk with a business lawyer about WFOE in China in 2019
Find here the Daxue Talks episode 2. Learn in 2-5 minutes the latest updates about WFOE in China from a China-based business lawyer. Full transcript below: I am Nicolas Coster, I’m a French business lawyer. I’ve been in China for 16 years and specialized in foreign direct investment. So, basically, I set up companies in China. […]
BP and Didi partnership to make an EV charging network in China | Daxue Consulting
The goal of the BP and Didi partnership is to build electric vehicle (EV) charging infrastructure in China, the world’s largest market for electric vehicles. The new joint venture plans to develop a network of EV charging hubs across the country. DiDi is the world’s leading multi-modal transportation platform, offering users a full range of app-based […]