Diapers in China: fewer babies, more premium, and the rise of Babycare and adult care
Births have halved in a decade, yet baby hygiene sales still grow as nearly every baby now wears disposables, Japanese brands have lost their lead and Chinese brand Babycare has entered the top three.
P&G in China: after four years of decline, growth returns through premium brands rather than price wars
P&G’s Greater China business grew again in fiscal 2026, driven by SK-II and Pampers, while its mass brands still lose ground to Chinese competitors; the group now says it will not compete on price.
Unilever in China: after ice cream and food, a slimmer group bets on beauty and premium care
Unilever’s China sales are growing again, but the company selling in China is smaller, more focused on beauty and wellbeing, and facing Chinese brands that are faster and increasingly premium.
China’s skin care market: Chinese brands lead, and global brands compete on proof
Chinese brands now hold the majority of China’s cosmetics market, yet the strongest international brands are growing again by bringing clinical proof, luxury and local innovation.
China’s ice cream market: who gains share after the price reset
Packaged ice cream in China is still growing in value, but prices are falling, frequency is low and several foreign brands that once defined the premium end have scaled back.
Laundry detergent in China: how Chinese brands took the market from powder to fragrance pods
China’s laundry market is mature in volume, but value is moving to concentrates, pods and fragrance, a premium segment where Chinese brands now compete head-on with P&G and Unilever.
Maternity clothes in China: fewer births and a market that moves up in value
Fewer pregnancies mean fewer buyers of maternity clothes, but the mothers who remain buy more functional products for longer, a shift Chinese “pregnancy to baby” brands have captured first.
When nostalgia meets rebellion: The new face of Hello Kitty in China
In April 2025, Beast 野兽派, a leading Chinese lifestyle brand known for its premium floral products and artistic collaborations, launched a high-impact Hello Kitty pop-up campaign on Shanghai’s West Bund. Tapping into the strong cultural resonance of Hello Kitty in China, the activation aligned with the ongoing Shanghai Flower Show. It quickly gained traction on social media, generating […]
Prada’s back-to-back game-changing campaigns: What drives a luxury brand from cat-walk to wet market?
On September 24th, 2021 Prada introduced its spring 2022 women’s wear collection through two synchronous fashion shows in Milan and Shanghai. It is the first time in fashion history that a show happened in two different cities simultaneously. Successively, Prada packed up its glam and cat-walked into one of Shanghai’s traditional wet markets for it […]
The market strategy of Prada in China: digitalization and localization
Prada is an Italian luxury brand founded by Mario Prada in Milan, Italy in 1913. The company entered the Chinese luxury fashion market in 2011 with a fashion show called “Prada RTW Spring 2011” to build its influence in the country. In the second half of 2020 and the beginning of 2021, Prada became one […]
Five steps to future-proofing for luxury brands in China
China’s luxury market accounted for 20% of the global luxury market in 2020 and it is expected to become the largest luxury market by 2025, thereby surpassing the regional share of the Americas and Europe. According to the report jointly released by Ruder Finn & Consumer Search Group, consumer confidence has been restored as 41% […]
Comprehensive Agreement on Investment: what opportunities does the EU-China investment deal represent for EU investors
Market entry strategies and investing in China can often prove to be a difficult endeavor due to the harsh Chinese regulations on foreign direct investments (FDIs) in the mainland. With FDI restrictions almost four times higher than the OECD average according to the FDI Regulatory Restrictiveness Index, the Chinese market is hard to penetrate for […]