Daxue Talks 89: Online strategies for fashion brands in the Chinese market
In this episode, our guest Olivier Vérot from Gentleman Marketing Agency (GMA) talks about the online presence of fashion brands in the Chinese market. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall store in China. Jump to questions: 0:00 Introduction 0:22 When […]
China Paradigm 118: From freelancing to founding one of the largest image production houses in China
Matthieu David interviews Rodney Evans, Founder & CEO of Central Studios Shanghai, one of the largest image production houses in China. The photo and video production industry has definitely shifted to a more streamlined approach due to the emergence of social media in the last decade. Central Studios Shanghai, a photo studio based in China, […]
Marseille and China: A cross-sea bridge connecting France to the middle kingdom
Marseille, France’s second largest city is located in southeastern France. Facing the Mediterranean, the exotic atmosphere and bustling economy makes the city a paradise for Chinese tourists and investors. China’s robust economic advancements make traveling to France available for the middle class. The number of Chinese people who traveled to France in 2018 reached a […]
The tableware market in China: Is disposable tableware on its way out?
The revenue of the tableware market in China was 213.24 billion yuan in 2017, increasing from 205.68 billion yuan in 2016. The size of the market grows consistently, metal-ware takes up the largest share of the market, ceramics come next and glass is a relatively small share. Data source: Zhiyan consulting, Size of China’s tableware […]
Burberry in China: Sales increasing faster than any other region
Burberry Group Plc is a British luxury fashion house that distributes clothing, fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks in China. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry. The company has flagship stores and franchises around the world, […]
Television market in China
Overview of the television market in China The television market in China entered a long ‘winter season’ around 4-5 years ago. A series of problems emerged, including the decline in TV sales, the endless price war, and the difficulty in product innovation. In 2018, the retail volume of China’s color TV market was 47.74 million […]
Office furniture market in China: Industry Report
The office furniture market in China is in rapid development. After China joined the WTO, the tariff on office furniture decreased, triggering the increase of the office furniture export. Meanwhile, China is also one of the largest office furniture consumption countries. According to Qianzhan, the revenue of the office furniture market in China was over […]
Durex in China and its clever e-marketing
Durex China accounts for a large market share of the promising condom market When choosing a product once called “an armor against pleasure, and a cobweb against infection,” people tend to go for trusted brands. That is why well-known condoms such as Durex and Okamoto have such huge market shares. Ever since it dntered the Chinese market in […]
Volkswagen in China: Market analysis of the nation’s #1 car brand
History of Volkswagen in China On March 28th, 1937, ‘Gesellschaft zur Vorbereitung des Deutschen Volkswagens GmbH’ was founded in Germany. Later on Sep 16th, 1938, it got a name ‘Volkswagenwerk GmbH’. It is now one of the world’s largest international automobile companies, which produces and sells automobiles throughout the world. Today, the German company owns […]
Paper market in China: Imports and exports in balance
In 2018, 104 million tons of paper was both produced and consumed in China. However, the profitability of the Chinese paper industry is stabling out after an upward trend. The gross profit margin exceeds 13% and operating margin increased from 5.2% in 2013 to 6.5% in 2017. In 2008, the gross profit margin decreased from […]
L’Oréal in China: 23 successful brands and 6 marketing methods
L’Oréal, the world’s largest cosmetic company, entered China’s market in 1997. Since then, L’Oréal in China has expanded and become one of the nation’s most loved and purchased luxury cosmetic brands, with China its second largest market in the world. “I believe that one day China will become the No.1 country in the world in terms of […]
China’s soap market is dominated by foreign brands
Overview of China’s soap market: which opportunities for foreign brands? In China, where the population has reached 1.4 billion in 2020, 23.68 units of soap are consumed annually per person. The market is subject to a consumption upgrade as the disposable incomes of Chinese rise and consumers look for quality. Other trends include the increasing […]