Xiaohongshu is becoming a giant in both social media and e-commerce | Daxue Consulting

Little Red Book app

Latest facts and insights about Xiaohongshu (Little Red Book) 2020. Social media platforms like WeChat and Sina Weibo, as well as e-commerce marketplaces like Taobao,  are no strangers to foreign marketers. Compared to these well-known names, Xiaohongshu (小红书, also known as Little Red Book or RED) is relatively less talked about. In this insights report, […]

Daxue Talks 89: Online strategies for fashion brands in the Chinese market

STRATEGIES FOR FASHION BRANDS IN CHINA

In this episode, our guest Olivier Vérot from Gentleman Marketing Agency (GMA) talks about the online presence of fashion brands in the Chinese market. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall store in China. Jump to questions: 0:00 Introduction 0:22 When […]

China’s Semiconductor Industry: 60% of the global semiconductor consumption

China's semiconductor market

The growth and development of China’s semiconductor industry is the product of two related trends. First, the Chinese government incentivized companies to locate in China while simultaneously lowering the barriers to entry for foreign participants in China’s domestic semiconductor production. Second, Taiwanese investors and semiconductor executives moved their manufacturing operations to China, which provided for […]

Marseille and China: A cross-sea bridge connecting France to the middle kingdom

Marseille

Marseille, France’s second largest city is located in southeastern France. Facing the Mediterranean, the exotic atmosphere and bustling economy makes the city a paradise for Chinese tourists and investors. China’s robust economic advancements make traveling to France available for the middle class. The number of Chinese people who traveled to France in 2018 reached a […]

Automotive industry in China: How carmakers compete for first place

Electric cars in China

Auto industry in China. China has been the world’s largest automotive market for years. That is why carmakers around the world are fighting to sell their cars to Chinese consumers. However, in a market mainly dominated by Chinese brands (42%), what are the trends and growth drivers that international carmakers can follow? The automotive sector […]

The tableware market in China: Is disposable tableware on its way out?

the tableware market in China

The revenue of the tableware market in China was 213.24 billion yuan in 2017, increasing from 205.68 billion yuan in 2016. The size of the market grows consistently, metal-ware takes up the largest share of the market, ceramics come next and glass is a relatively small share. Data source: Zhiyan consulting, Size of China’s tableware […]

Burberry in China: Sales increasing faster than any other region

burberry in China

Burberry Group Plc is a British luxury fashion house that distributes clothing, fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks in China. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry. The company has flagship stores and franchises around the world, […]

Television market in China

television market in China

Overview of the television market in China The television market in China entered a long ‘winter season’ around 4-5 years ago. A series of problems emerged, including the decline in TV sales, the endless price war, and the difficulty in product innovation. In 2018, the retail volume of China’s color TV market was 47.74 million […]