Mobile gaming industry in China

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The craze for e-commerce gamification in China, from charity to double 11
20Nov

The craze for e-commerce gamification in China, from charity to double 11

E-commerce gamification in China was one of the top marketing strategies during Double 11 2020. Consumers are exposed to more stimulation than ever before. Thus, the traditional marketing tools like TV commercials don’t work like they used to. Companies have found more creative and engaging ways to capture consumers’ attention, which lead to the rise […]

The era of WeChat mini-games has come: How to monetize and advertise on mini-games
21Sep

The era of WeChat mini-games has come: How to monetize and advertise on mini-games

With over 2,000 games, over 310 million monthly active users, and over 1 billion total registered users, WeChat mini-games have greatly influenced China’s gaming market. Mini-games do not require download or installation. After players exit the games, there’s no need to uninstall the application if players don’t feel like to keep it on the device. […]

New technology drives the Consumer Electronics Market in China
23Jul

New technology drives the Consumer Electronics Market in China

In 2019, China’s consumer electronics market was 126 billion RMB in size. Consumer electronics refers to any electronic device that people use in everyday life. This includes  televisions, cameras, headphones, tablets, smartphones and many other home products. The consumer electronics market in China is a huge sector of China’s e-commerce market, with Apple being one […]

COVID-19 impact on Chinese consumption
08May

COVID-19 impact on Chinese consumption

COVID-19 impact on Chinese consumption had unique outcomes in every industry. For example, mobile games and short-video markets experienced tremendous growth, while restaurants and services struggled to make ends meet. What Chinese people did at home during the epidemic The main lock-downs of the Coronavirus epidemic in China lasted over two months. However, as China’s […]

Podcast transcript #86: A promising company developing games for the Middle East from China
24Mar

Podcast transcript #86: A promising company developing games for the Middle East from China

Find here the China Paradigm 86 and experience the game industry in China with Vincent Gossub, a company that specializes in adapting and developing games for the Middle East from China. Full transcript below: Matthieu David: Hello everyone. This is China Paradigm, where we, Daxue Consulting, interview seasoned entrepreneurs in China. Hello everyone. Today, I […]

Chinese daily life during the Coronavirus outbreak: Facing boredom with humor and digitization
11Feb

Chinese daily life during the Coronavirus outbreak: Facing boredom with humor and digitization

How are Chinese people entertaining themselves during the Coronavirus outbreak? The 2020 Lunar New Year will be remembered for more than just the year of the rat. In addition to celebrating the New Year with family, China also had its hands full containing the outbreak of the Novel Coronavirus. The economic impact of the Coronavirus […]

China Paradigm 86: Bringing Chinese gaming innovation to the Middle East
05Dec

China Paradigm 86: Bringing Chinese gaming innovation to the Middle East

Matthieu David interviews Vincent Ghossoub, co-founder & CEO of Falafel Games. Building a company that handles game development and game publishing in China can definitely be a challenge. But how big does this challenge become if your main goal is to develop games for an Arabic market? In this new China Paradigm podcast interview, we […]

Podcast transcript #56: How to develop international research business in China and India
05Oct

Podcast transcript #56: How to develop international research business in China and India

Find here the full transcript of China paradigm episode 56. Learn more about Navin Williams’ story developing an international research business in China and find all the details and additional links below. Full transcript below: Matthieu David: Hi everyone I’m Matthieu David, the founder of Daxue consulting, China market research company, and its podcast China […]

Artificial intelligence in China’s video games: opportunities for international businesses? | Daxue Consulting
31Jul

Artificial intelligence in China’s video games: opportunities for international businesses? | Daxue Consulting

Over the past decade, artificial intelligence has proven to be the driving force behind the next phase of the evolution of video games. China recently officially recognized gaming as a profession, has not hidden its intentions to become one of the leaders of this industry. So, how do big names use artificial intelligence in China’s […]

Podcast transcript #8: How can businesses keep up with the changing mobile market in China?
13May

Podcast transcript #8: How can businesses keep up with the changing mobile market in China?

Find here the full transcript of China paradigm episode 8. Learn more about Thomas Meyer’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S MOBILE INDUSTRY BY LISTENING TO THIS PODCAST Matthieu: Hello, everyone, thanks for listening to China Paradigm, the China business podcast sponsored by Daxue […]

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    The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
    Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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