How Chinese mobile games are conquering the global mobile gaming market
Chinese mobile games are bringing the globe on an epic gaming adventure. It is estimated that in 2023, the global mobile game market revenue will reach $286.5 billion. Chinese companies are eyeing foreign markets to expand their reach. Understanding the US mobile game market: key insights on US players The penetration rate of smartphones in […]
China’s gaming crackdown and the impact on game manufacturers and the e-sports industry
Recently, Chinese government initiated several crackdowns on different industries. One of them was China’s gaming crackdown. Strict regulations regarding this sphere started as early as 2019 and continued in 2021, they included rules for video game characters and limited time to play games for minors. The number of underage Internet users in China in 2019 […]
The colorful marketing potential concealed in China’s anime, comics, and games (ACG) market
The Anime, Comics and Games (ACG) market in China attracts a great number of enthusiasts, especially among the youth. According to iiMedia, in 2019 there were about 332 million ACG fans in China, and the number is expected to exceed 400 million by the end of 2021. Cartoons and anime series represent the most successful category […]
Everything you didn’t know Douyin could do
Douyin is one of the most popular social media platforms in China. Owned by the Chinese tech company Bytedance, this APP allows users to upload and share videos under one minute long, but what makes it so special is its ability to tailor content recommendations on members’ interests and tastes through its sophisticate algorithm. According […]
The craze for e-commerce gamification in China, from charity to double 11
E-commerce gamification in China was one of the top marketing strategies during Double 11 2020. Consumers are exposed to more stimulation than ever before. Thus, the traditional marketing tools like TV commercials don’t work like they used to. Companies have found more creative and engaging ways to capture consumers’ attention, which lead to the rise […]
The era of WeChat mini-games has come: How to monetize and advertise on mini-games
Firstly introduced in 2017, Wechat Mini-games gradually conquered the heart of Chinese consumers. Wechat Mini-games are easy convenient and easy-to-play: there is no need to download them or install them. What is unique about mini-game players, is that compared to the general population of gamers, mini-game players are, on average, much older and include more […]
COVID-19 impact on Chinese consumption
COVID-19 impact on Chinese consumption had unique outcomes in every industry. For example, mobile games and short-video markets experienced tremendous growth, while restaurants and services struggled to make ends meet. What Chinese people did at home during the epidemic The main lock-downs of the Coronavirus epidemic in China lasted over two months. However, as China’s […]
Podcast transcript #86: A promising company developing games for the Middle East from China
Find here the China Paradigm 86 and experience the game industry in China with Vincent Gossub, a company that specializes in adapting and developing games for the Middle East from China. Full transcript below: Matthieu David: Hello everyone. This is China Paradigm, where we, Daxue Consulting, interview seasoned entrepreneurs in China. Hello everyone. Today, I […]
Chinese daily life during the Coronavirus outbreak: Facing boredom with humor and digitization
How are Chinese people entertaining themselves during the Coronavirus outbreak? The 2020 Lunar New Year will be remembered for more than just the year of the rat. In addition to celebrating the New Year with family, China also had its hands full containing the outbreak of the Novel Coronavirus. The economic impact of the Coronavirus […]
China Paradigm 86: Bringing Chinese gaming innovation to the Middle East
Matthieu David interviews Vincent Ghossoub, co-founder & CEO of Falafel Games. Building a company that handles game development and game publishing in China can definitely be a challenge. But how big does this challenge become if your main goal is to develop games for an Arabic market? In this new China Paradigm podcast interview, we […]
Podcast transcript #56: How to develop international research business in China and India
Find here the full transcript of China paradigm episode 56. Learn more about Navin Williams’ story developing an international research business in China and find all the details and additional links below. Full transcript below: Matthieu David: Hi everyone I’m Matthieu David, the founder of Daxue consulting, China market research company, and its podcast China […]
Artificial intelligence in China’s video games: opportunities for international businesses? | Daxue Consulting
Over the past decade, artificial intelligence has proven to be the driving force behind the next phase of the evolution of video games. China recently officially recognized gaming as a profession, has not hidden its intentions to become one of the leaders of this industry. So, how do big names use artificial intelligence in China’s […]