China Paradigm 93: Building an event-native agency in China’s digital world

China's digital landscape

Matthieu David interviews Augustin Missoffe, a managing director of Greater China, Korea & ASEAN at HOPSCOTCH Groupe. How is event marketing progressing in China’s digital world? Is e-commerce marketing strictly digital now? And how different is running event-based marketing campaigns in China opposed to the West? Find out the answers to these questions and many […]

China Paradigm 92: Riding the wave of China’s sharing economy

online platform for freelancers

China’s sharing economy China Paradigms interviews Hammer Guan founder and CEO of Youbangxin an online platform and a powerful tool for freelancers to showcase their skills. What is the sharing economy and why is Youbangxin functioning in this type of economic sector? How important is transparency for Youbangxin and what makes this platform different from […]

Daxue Talks transcript #31: Attract Chinese tourists in your local shop overseas

attract Chinese tourists

Find here Daxue Talks episode 31. Olivier Verot gives insighs on Ctrip new feature in China. How to leverage these “points of interests” to attract Chinese tourists in your particular local shop or restaurant? Listen to this very short episode of our China marketing podcast to find out more. Full transcript below: Interviewer: What is […]

Daxue Talks transcript #30: How to sell on Pinduoduo’s cross-border platform

Pinduoduo cross border platform

Find here the Daxue Talks episode 30. Olivier Verot is sharing his thoughts about Pinduoduo’s cross-border platform and gives precious advice on how to leverage it for your business in China. Full transcript below: Interviewer: You are servicing clients in Pinduoduo cross-border e-commerce, what kind of platform is a Pinduoduo cross – border? Find out more […]

Daxue Talks transcript #28: What to know when running a marketing campaign on Douyin

marketing campaign on Douyin

Find here the Daxue Talks episode 28. Olivier Verot tackles the issue of running a very effective marketing campaign on Douyin. A lots of things need to be taken into consideration like the advertising method, the level of commission, negotiations KOLs in China, etc. Full transcript below: Oliver Verot: I’m Oliver Verot, the founder of Gentleman […]

Daxue Talks transcript #27: China social media marketing on Douyin

China social media marketing

Find here the Daxue Talks episode 27. Olivier Vérot explains in detail how to work with affiliate marketing on Douyin to redirect traffic from this app to other platforms. Let’s discover the power of Chinese social media marketing on Douyin! Full transcript below: Oliver Verot: I’m Oliver Verot, the founder of Gentleman Marketing Agency (GMA). We […]

Daxue Talks 31: Ctrip point of interest: The next era of user created content

Ctrip China

In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). Vérot shares his understanding of a new trend which is going to be a big thing in the near future using the example of Ctrip point of interest. ACCESS THE TRANSCRIPT OF THIS EPISODE […]

Daxue Talks 30: Understand Pinduoduo cross-border e-commerce in 5 minutes

Pinduoduo cross-border e-commerce

In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). Vérot brought his expertise about how global brands can practice Pinduoduo cross-border e-commerce. ACCESS THE TRANSCRIPT OF THIS EPISODE Questions: You are servicing clients on Pinduoduo cross-border e-commerce, what kind of platform is Pinduoduo […]

Daxue Talks 29: Key benefits of cross-border e-commerce in China

cross border e-commerce China

In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, Olivier Vérot explains cross-border e-commerce processes and questions that could arise based on comprehensive examples. ACCESS THE TRANSCRIPT OF THIS EPISODE Question: What are the key differences between managing […]