Daxue Talks 25: Artificial intelligence at each stage of the customer journey in China
Max Peiro, Daxue Talks’ new guest talks with us about AI and big data in retail in China. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about how AI has infiltrated the retail industry in China and how can a brand boost up its data […]
Daxue Talks 24: How to reach out lower-tier city consumers in China
Max Peiro, Daxue Talks’ new guest talks with us about retail challenges for traditional brands in China. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about 2019 retail trends and how brands need to take into consideration the rising role of lower-tier city consumers in […]
Daxue Talks transcript #23: How can a brand develop a real in-house capability in China?
Find here the Daxue Talks episode 23. Learn from Max Peiro how to combine a real in-house capability in China with a tech team and external collaborations. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. I am the […]
Daxue Talks transcript #22: Corporate innovation trends in China in 2019
Find here the Daxue Talks episode 22. Learn with Max Peiro, Daxue Talks’ new guest, about innovation trends in China and South East Asia. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. I am the CEO of Re-Hub. At […]
Daxue Talks 22: Understand Chinese corporate innovation in 5 minutes
Max Peiro, Daxue Talks’ new guest talks with us about Chinese corporate innovation. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about how global brands and tech start-ups can drive innovation in China. ACCESS THE TRANSCRIPT OF THIS EPISODE Questions: What are the differences and […]
Daxue Talks transcript #21: What do discounts mean for Chinese consumers?
Find here the Daxue Talks episode 21. Learn from Igor Temirov, an expert in pricing strategies, how to protect your margins while engaging customers with discounts in China. Full transcript below: Igor Temirov: Yes, good morning. My name is Igor Temirov. I am an expert in developing foreign markets and for the last 5 years, I’ve […]
Daxue Talks 21: An example of a successful discount strategy in the Chinese market
In this episode of Daxue Talks, we bring back our guest Igor Temirov, a Russian expert in developing foreign markets. In this China business vlog, Temirov shared his practical experience on implementing the right discount strategy in the Chinese market while doubling profits. ACCESS THE TRANSCRIPT OF THIS EPISODE The questions: How can you test […]
Podcast transcript #80: Discover how a social platform for collaborative product development is disrupting the production industry in China and in the entire world
Find here the China Paradigm 80 and learn more about the disruption of the production industry in China and in the world, through the story of Wikifactory, a social platform for collaborative product development which has built a strong and wide online community for the production industry. Full transcript below: Matthieu David: Hello everyone. This […]
Daxue Talks 20: How and when do stores use discounts in the Chinese market
In this episode of Daxue Talks, we bring back our guest Igor Temirov, a Russian expert in developing foreign markets and in the implementation of discounts in the Chinese market. In this China business vlog, we asked about the pricing strategy in China and got an exhaustive answer with helpful tips. ACCESS THE TRANSCRIPT OF […]
Podcast transcript #79: Connect customers with entertainment in China through a socialized approach
Find here the China paradigm 79. Today we are going to talk about a community-oriented ticket platform in China and the innovative way it connects customers with entertainment in China. Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting and its podcast China Paradigm. Today I am with Greig Charlton. You […]
China Paradigm 89: It is time to get mature with video marketing in China
Matthieu David interviews Carlotta Godio, General Manager at FLATMIND Video Productions. How has video marketing grown in China in the past few years? What future trends in video marketing can we expect to see in China? Is censorship an issue when it comes to shooting thematic videos? These questions and more in this new China […]
China Paradigm 88: Covering Chinese Tech scene for the West
Matthieu David interviews TechNode.com’s editor in chief John Artman. In this China paradigm’s podcast, we get an insight into the Chinese tech scene as we discuss what makes great tech news and what makes TechNode the best resource for staying up to date with the Chinese tech market. How is the tech scene different in […]